- Marten Van Pelt
- Chief Marketing Officer / Plante Moran
Marten is the Chief Marketing Officer at Plante Moran, where he oversees all marketing and business development functions, including strategy, sales, digital marketing, marketing technology, proposal and pursuit support, public relations, advertising, and internal and external communications. Since taking on this role, Marten has led a complete marketing strategy, process, and organizational transformation to align with the customer journey of the 'digital first buyer'. This transformation has included improving the integration of business and marketing planning, rebuilding the firm's digital presence, and a complete overhaul of the marketing technology stack.
With over 30 years of experience in marketing, Marten has developed expertise in strategy, business development, technology solutions, digital innovation, brand development, advertising, and public relations. His career has spanned professional service firms, technology firms, creative agencies, and their clients across the globe.
Marten is committed to staying at the forefront of marketing innovation, continuously exploring new ways to enhance customer engagement, deliver exceptional results and drive growth and create meaningful connections between brands and their audiences