- Allyson Witherspoon
- Chief Marketing Officer / Nissan U.S.
Allyson Witherspoon is chief marketing officer, Nissan U.S. and global brand advisor, where she is responsible for global brand strategy, US marketing communications and media, data innovation and customer experience, enhancing brand value, customer trust and insights, and brand and product marketing.
Most recently, Witherspoon was corporate vice president, Global Marketing, Nissan Motor Co., Ltd. (NML). Prior to that, she served as, vice president, Marketing Communications and Media, where she was responsible for marketing communications and media, and model line/product marketing, focusing on revenue growth and profit generation for the Nissan brand and its dealer network in the U.S. She also served as general manager, Global Brand Engagement, Nissan Motor Co., Ltd., where she was responsible for leading and implementing Nissan's global marketing and investment strategy, including creative, media, sponsorship, agency structure and heritage collection.
Prior to her role at NML, Witherspoon was the director of Marketing Communications and Media for INFINITI USA, where she developed the vision and led the execution of the brand's cross-carline marketing strategy.
Witherspoon brings over 20 years of automotive marketing experience working in senior roles with and on behalf of automotive OEMs. Witherspoon holds a bachelor's degree in marketing from the University of Missouri-Columbia.