- Roy Wollen
- Lecturer, Director of Executive Education (custom programs), Medill / Northwestern University
Roy Wollen teaches Marketing Metrics and B2B Marketing which focuses on data-driven marketing and marketing effectiveness. The common theme is proving the value of marketing investments, focusing on customers and business outcomes.
Roy leads the Executive Education custom program at Medill and works with Marketing and L&D leaders who want to upskill their employees and make sure they’re ready for the profound changes going on in Marketing, AI and MarTech.
Roy is a practitioner at heart and brings industry best practices and examples to all of his instruction. He also is president of Hansa Marketing Services, a Marketing Communications agency. The work is a blend of insights and engagement, where analysis and research are the foundation of how brands reach customers through campaigns.
Roy has led some of the top marketers in industries such as financial services, B2B and multi-channel retail. Noteworthy clients include Prudential, Keurig, Wyndham, Estee Lauder, Staples, Bridgestone, Coca-Cola and others over a 30-year career. Many of Roy’s clients end up being guest speakers in his classes to emphasize the practical applications of the concepts.
Prior to Hansa, Roy worked at Experian, one of the largest database companies in the world. During his 13-year tenure, he worked with hundreds of clients looking to derive value from within their customer databases. He also worked on the brand side for Bloomingdale’s and Hewlett-Packard. Roy began his career at Ogilvy & Mather, the global advertising agency until he left to be part of the very first Direct Marketing program at Medill, a predecessor to the current IMC program.