- Helen Wu
- Senior Director, Legal & Public Policy - Marketing and Advertising Counsel / Sony Interactive Entertainment
Helen is a Senior Director, Legal & Public Policy - Marketing and Advertising Counsel at Sony Interactive Entertainment, producers of PlayStation, where she leads the global legal team that supports the advertising and marketing across PlayStation’s range of hardware, software, peripherals and subscription service. Helen is a strategic advisor to cross-functional clients in regional and global teams. Her primary areas of expertise are advertising law, consumer protection law, social media platforms, trademarks and copyright, data protection and commercial contracts. In her current role, Helen reviews global advertising and marketing materials and counsels the Global Marketing Organization at PlayStation on false and deceptive advertising, claim substantiation, email marketing, influencer marketing and contracts with the global marketing and advertising legal team. Prior to taking on this role, she was the Commercial, IP and Advertising Counsel at JetBlue, Associate General Counsel at the advertising agency, MRY (part of the Publicis Groupe), Senior Counsel at HotelClub (part of Orbitz Worldwide) and was also in private practice as a Commercial and Litigation Associate at DLA Piper and was a Law Clerk to The Honourable Justice Simpson at The Supreme Court of New South Wales, Sydney Australia. She is licensed to practice in New York, registered in-house counsel in California and New South Wales, Australia.