- Lieutenant Colonel Erika Zimmermann
- Chief of Brand Research Development and Innovation / U.S. Army Enterprise Marketing Office (AEMO)
Lieutenant Colonel Erika Zimmermann serves as the Chief of Brand Research Development and Innovation at the U.S. Army Enterprise Marketing Office (AEMO), where she applies over two decades (20+) of military experience to advance the Army's marketing strategies. In her current role, LTC Zimmermann leads Brand initiatives that integrate behavioral insights and data analytics to enhance the Army's marketing effectiveness, engagement and outreach recruitment efforts.
Throughout her career, LTC Zimmermann has held various leadership positions, contributing to the evolution of the Army's marketing approaches. Her expertise in program management and behavioral economics has been instrumental in developing segmentation strategies and innovative campaigns that resonate with all audiences.
LTC Zimmermann's commitment to continuous learning is evident in her participation in executive education programs, at Kellogg, and MIT, designed to equip her with cutting-edge marketing and leadership skills.
She holds a Master of Business Administration and a slew of marketing certifications including Lean Six Sigma Green Belt and Project Management Professional (PMP), underscoring her dedication to excellence and innovation in military marketing operations.