- Lia Easler
- Associate Vice President, Marketing/ Nationwide
Lia is an Associate Vice President of Marketing Operations at Nationwide, where she drives planning, portfolio prioritization, and operational efficiency. In this role, Lia leads Marketing’s AI strategy, operational pilots, and enterprise collaboration to support business growth. Previously, Lia managed business strategies in NF Individual Life Insurance, focusing on underserved segments and new distribution partners.
With extensive experience in insurance and financial services, Lia joined Nationwide in 2006 and has held various leadership roles in Property & Casualty Servicing, Processing, Marketing Operations, and Nationwide Financial Group Benefits and Life Insurance.
Lia earned a BA in English from Case Western Reserve University and executive education in digital marketing, AI & analytics, and certifications in change management and Six Sigma. She also holds Series 6, 26, and Accident & Health licenses. Lia serves the community through several organizations and represents Nationwide as a board member for the New Directions Career Center.