Learn How Therabody Used Creators in Its Holiday Campaign | Conference Session Videos | Event Video | All MKC Content | ANA

Learn How Therabody Used Creators in Its Holiday Campaign

Therabody's holiday influencer campaign with Digital Voices generated 3 million impressions — 72 percent above target — and achieved 20.5 percent purchase intent comments by partnering with diverse creators including influencers 60 years of age and older to position wellness as a necessity, not luxury.