How Red Lobster Orchestrated a Brand Comeback
At the 2025 ANA Masters of Marketing Conference, Red Lobster CMO Nichole Robillard and BarkleyOKRP CEO Katy Hornaday pulled back the curtain on the bold, inside-out transformation fueling one of the most closely watched comebacks in the restaurant industry. From operational overhauls and menu innovation to cultural repositioning and creative campaigns, they shared what it takes to restore trust, reignite guest love, and rebuild a brand in real time.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
- Platinum Tier Members
- Gold Tier Members
- Silver Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.