How McDonald’s Celebrates Employees and Highlights Their Diversity | Conference Session Videos | Event Video | All MKC Content | ANA

How McDonald’s Celebrates Employees and Highlights Their Diversity

In this video, Elizabeth Campbell, VP of marketing at McDonald’s Corporation, gave an overview of her brand’s “1 in 8” activation, which aimed to grow culture, enhance internal engagement, and spotlight the diversity of the McDonald’s workforce through a series of initiatives meant to celebrate employees.