The 2025 Impact Pulse: Smarter Media Insights for Today’s Marketer | Webinar Rewinds | Event Video | All MKC Content | ANA

The 2025 Impact Pulse: Smarter Media Insights for Today’s Marketer

In this webinar, the ANA's Jeni Neiswonger and John Follett from Demand Metric unveiled the key findings from the 2025 ANA Impact Pulse — formerly the Response Rate Report — the industry’s trusted source for directional media performance insights across email, social, paid search, display, and direct mail.