Write For Work: 3 Steps to Faster, Clearer and Better Communications - Virtual 1-Hr Micro | School of Marketing | ANA

Write For Work: 3 Steps to Faster, Clearer and Better Communications - Virtual 1-Hr Micro

This event is over.

Seats are limited and confirmation of attendance will be required in advance of the session.

Welcome to the first five-generation workplace. A workplace where no two generations write in the same style. Where 30% of your team members learned English as their second language. Where even the platform of choice – phone/email/texting/Zoom/Slack – is different for everyone. Where senior management demands “proper” English…whatever that is. How do you make sure your writing is clear for everyone?

Your writing should target the “sweet spot”: Simple, clear, and direct writing that avoids fancy words or cute abbreviations. 

In this fast-paced, one-hour workshop, we’ll give you simple yet effective tools to sharpen your writing and let your authentic voice shine through. If you’re using a chatbot or Learning Language Model (LLM) assistant to co-write or edit your writing, we’ll give you some prompt tips as well.

This Micro-Workshop is a boot camp to deliver maximum benefit in a minimum amount of time. How much value can you get? As much as you’re willing to put in. If you choose to participate, there is a small amount (no more than ten minutes) of preparation you need to do beforehand. You’ll see the results in all of your writing. Immediately.

Target Audience
Everyone in your marketing group — from the actual writers to your marketers, strategists, and senior management — needs to understand and will benefit from learning how to write to each of your stakeholders in the best possible way. 

Download the full benefits here


  • Welcome, Introduction & Overview (5min)
  • Opening (5min)
  • Step 1: Audience, Message, Meaning (15min)
  • Step 2: Edit & Save (15min)
  • Step 3: Review, Open & Polish (15min)
  • Summary & Activation (5min)



Instructors

trainer

Steve Lance

Author and Emmy Award-winner Steve Lance is a partner at PS Insights. His background as a copywriter and creative director includes a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon, Bell Atlantic, and Hyperion Solutions. He has been creative director of NBC and executive copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, History Channel, National Geographic, and PBS.

Steve is a member of the ANA Faculty and co-author of The Little Blue Book of Advertising, The Little Blue Book of Marketing, and Breakthrough!. He has won Aurora Awards, Telly Awards, and MARC Awards for various advertising, marketing, web, and PR efforts. Steve also works for Habitat For Humanity and is a Board Chairperson at Share The Care (ShareTheCare.org)