Consumer Trust Center

Brands, marketers and fundraising organizations strive to provide you with positive experiences and relevant and timely advertising that will delight you. Unfortunately, there are a small number of bad actors out there that can harm your trust in the marketing process. The ANA Consumer Trust Center is intended to provide you with consumer help for these instances and more.

Tools and Resources Designed to Help

The ANA, industry, and government resources below are designed to enhance your marketing and advertising experiences, making them more personally relevant and respectful of your time and privacy while helping to build your trust in the industry.

Report an Issue or Complaint

If you encounter a direct marketing promotion or practice that seems questionable and may need a formal review, follow the links below to file a complaint and learn more about the complaint process. The ANA investigates complaints against organizations to help consumers and resolve marketing and advertising issues.

Filing Complaints With the ANA Center for Ethical Marketing

• Complaint and Case Handling Process
• File a Marketing or Fundraising Complaint
  • File a General Ethics Complaint
  • File an Online Interest-Based Advertising Complaint
  • File an Online Political Ad Complaint
  • File an ANA DPF Dispute Resolution Complaint (data privacy concerns from EU, U.K. or Swiss individuals)
• Ethics Compliance Report (semi-annual compliance reporting)
• Listing of Out-of-Compliance Companies (companies not responsive to complaints or other concerns)

ANA Consumer Resources

• DMAchoice (mail opt-out service)
• Deceased Do Not Contact List (opt-out your deceased loved ones)
• Do Not Contact List for Caretakers (opt out by caretakers looking after individuals)
• Email Tips
• Email Opt-Out Service (opt out of emails)
• Ethics Alerts (range of topics on ethical marketing)
• Sweepstakes and Prize Promotions Guidance
• Connect with us on Facebook
• Contact our team at consumer@ana.net