ANA Committees
Where Marketing’s Future Takes Shape.
The marketing industry doesn’t evolve in isolation — it advances through shared insight, purposeful collaboration, and bold leadership. ANA Committees are the heartbeat of that progress.
With more than 30 member-led forums, these intimate gatherings unite marketers across disciplines to exchange knowledge, tackle pressing challenges, and shape the industry’s agenda.
Influence the Industry
Gain Actionable Insights
Build Meaningful Connections
Elevate Your Impact
Log in or become a member to take advantage of this free benefit.
UPCOMING COMMITTEE MEETINGS
Join the Movement
Discover how ANA membership can unlock access to vibrant, peer-led communities exchanging ideas, tackling challenges, and contributing to lasting progress across a wide range of marketing disciplines.
Committees open to all members:
-
Analytics and Data Science
The Analytics and Data Science Committee provides a forum for strategists, practitioners, and citizen data scientists to develop thought leadership and best practices related to customer-centric, data-driven marketing, including increasingly relevant machine learning and AI.
-
B2B Channel Marketing
The B2B Channel Marketing Committee helps members optimize how they go-to-market with their partner ecosystem to expand marketing reach, lead generation, and business growth.
-
B2B Data Excellence
The B2B Data Excellence Committee is dedicated to empowering B2B and B2B2C marketers and data professionals, addressing the unique challenges and opportunities in B2B data-driven marketing to drive impactful strategies and innovation.
-
Data and Direct Marketing
The Data and Direct Marketing Committee is for members who need to learn the latest best practices and techniques in the direct marketing space both offline and online for customer acquisition and loyalty programs.
-
Email Excellence Center
The Email Excellence Center is the voice of the email marketing community, and the source of knowledge and expertise for new entrants and seasoned practitioners.
-
Ethics Policy
The Ethics Policy Committee meets to review pending activities at the federal and state levels to ensure ANA members stay “ahead of the regulatory curve” by providing quick and transparent solutions for consumers having challenges with marketing offers and concerns about data privacy.
-
Government Relations
The Government Relations Committee discusses federal and state legislative and regulatory proposals on a wide range of issues currently affecting advertisers and marketers.
-
HBCU Campus Connect
The HBCU Campus Connect is a dedicated community committed to advancing and empowering black marketers, including those within the HBCU ecosystem.
-
Legal Affairs
The Legal Affairs Committee meets monthly to discuss the latest developments on federal and state legislation, regulatory matters, and any other issues the advertising and marketing community faces that challenge their advertising content and practices.
-
LGBTQ+ Inclusive Marketing
The LGBTQ+ Inclusive Marketing Committee provides a platform for marketing professionals to connect, learn, and share best practices related to driving business growth through inclusive marketing strategies that authentically reach and resonate with LGBTQ+ consumers.
-
Marketing Futures
The Marketing Futures Committee aims to drive industry thought leadership, share best practices and expertise, and facilitate discussions and debates to inform better decision making.
-
Multicultural and Inclusive Marketing
The Multicultural and Inclusive Marketing Committee serves as a hub for advancing multicultural and inclusive marketing strategies. Its mission is to educate and empower members with insights and knowledge on key topics and emerging trends shaping the future of marketing in an increasingly diverse and interconnected world.
-
Nonprofit Organizations
The Nonprofit Organizations Committee welcomes all ANA members with an interest in fundraising and nonprofit marketing. This committee serves as a dynamic platform for members to engage in discussions, cultivate thought leadership, and develop best practices for the nonprofit sector.
-
Regulatory Working Group
The Regulatory Working Group was established to provide our members with the opportunity to discuss federal and state regulatory issues and ANA comment filings.
-
Sustainability
The Sustainability Committee addresses each of the segments of Sustainability — People, Society, and Planet — with a focus on being a force for good and a force for growth.
Committees open exclusively to client-side marketer (CSM) members, as well as Platinum and Gold-level marketing solutions provider (MSP) members.
-
Account-Based Marketing
The purpose of the Account-Based Marketing Committee is to help members demystify ABM by harnessing its power and potential to drive revenue growth for businesses.
-
AI
The AI Committee explores the opportunities that marketers are pursuing in applying AI and addresses the risks it brings about.
-
B2B Customer Experience
The B2B Customer Experience Committee aims to transform brand stewards into leaders and champions for sustainable, profitable growth across the entire organization.
-
Brand Activation
The Brand Activation Committee is for members to discuss and showcase how creative content, media, sponsorships, and partnerships bring brands to life in-market and in culture.
-
Brand Experience
The Brand Experience for Growth Committee is for members to explore how customer and brand experiences intersect to build consistency, trust, and emotional connection.
-
Creator and Influencer Marketing Committee
The Creator and Influencer Marketing Committee provides a forum for ANA members to address industry-wide challenges, better understand the latest trends and technologies, share creative influencer case studies, and collectively elevate each others’ expertise.
-
Commerce Marketing
The Commerce Marketing Committee provides a forum for members to continue to learn, explore, share best practices and discuss emerging trends in the customer experience, the blending of consumer and shopper insights, e-commerce, direct-to-consumer and other methods.
-
MarTech
The MarTech Committee is focused on collectively improving and celebrating the products, people, processes, and partnerships that enable members to operationalize their marketing efforts at scale.
-
Production Management
The Production Management Committee is for client-side marketers working day-to-day in production management roles, including in-house content teams. The committee's primary focus is on video and broadcast production, however other media are covered as well.
Open to all Platinum and Gold-level solutions provider members, as well as CSM members.
Committees open exclusively to CSM members:
-
Advertising Financial Management
The Advertising Financial Management strives to bring better value to members' organizations by discussing such important topics as process efficiencies, cost savings, and return on investment.
-
Agency Relations
The Agency Relations Committee is for client-side marketers who manage agency relationships and are looking to enhance and improve the client/agency relationship for the best business results.
-
B2B
The B2B Committee focuses on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, and more.
Regional Group
-
Brand Strategy
The Brand Strategy Committee is for members who would like to discuss and learn about how brands create long-term value through positioning, purpose, architecture, and competitive strategy.
-
Brand Value and Measurement
The The Brand Value and Measurement Committee is a joint committee between the Brand and Measurement Practices, designed to convene marketers to advance the understanding of brand’s financial impact, marketing accountability, and measurement methodologies.
-
Data Governance Leadership
The The Data Governance Leadership Committee helps ANA members navigate the fast-changing world of data, technology, and AI governance. It promotes responsible data use, consumer trust, and privacy protection through practical guidance and real-world case studies.
-
Digital and Social
The Digital and Social Committee provides a forum for client-side ANA members to hear the latest creative digital, social, and influencer case studies, discuss industry-wide challenges, better understand the latest trends and technologies, and connect with other ANA members.
-
In-House Agency
The In-House Agency Committee is for client-side marketers that manage the creative and/or operations of their in-house agency, including other in-house marketing work.
-
Marketing Capabilities Council
The Marketing Capabilities Council brings together global marketing leaders who spearhead capability or talent transformation efforts at their marketing organizations. The Council is open to client-side marketers seeking to collaborate on strategies that enhance Learning and Development (L&D) and drive industry advancements.
-
Marketing Operations Committee
The Marketing Operations Committee focuses on the foundation of an organization’s overall marketing strategy and operations.
-
Measurement and Accountability
The Measurement and Accountability Committee offers measurement executives, researchers, digital analysts, and consumer insight specialists an opportunity to foster a measurement community and drive measurement standards and research best practices.
-
Media
The Media Committee takes a holistic, channel neutral approach to media with a focus on the media types of most interest to members. We drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making.
Your Voice Belongs Here
The marketing industry doesn’t move forward on its own — it’s shaped by the people who show up, speak out, and collaborate with purpose. ANA committees are where that happens. Whether you're looking to connect, contribute, or spark new ideas, this is your opportunity to be part of something bigger.