B2B Committee, West Coast Chapter

Please note the B2B Committee, West Coast Chapter is currently on hiatus but may return at a later date.

The ANA's B2B committees focus on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, employer marketing, the marketing/sales relationship, measurement, ROI and more. Each committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective roles and organizations. B2B committees enhance B2B marketing throughout the marketing industry as a whole.

The B2B Committee, West Coast Chapter is open to marketers who are responsible for a wide range of initiatives unique to the B2B space like account-based marketing, sales and marketing alignment, content marketing, digital transformation, lead generation, and more.

National Committee Chairs:

• David Blackburn, Director and Head of Digital Marketing, ProShares
• Roopa Maniktala, Marketing Program Director in Field Marketing, IBM Americas

The ANA also offers these national and regional chapters of the B2B Committee:

• B2B Committee
• B2B Committee, Midwest Chapter

Resources

• ANA Business Marketing Practice
  Learn more about what the ANA has to offer B2B marketers, including on-demand content, monthly webinars, one-day conferences, and more.
• Discover the latest in B2B marketing at the 2025 Masters of B2B Marketing Conference in Naples, Fla., from June 2–4. Explore cutting-edge strategies, mingle with industry leaders, and celebrate top performers at the B2 Awards Gala. Register now to secure your spot and unlock valuable insights for your business!