Leading in the New Era of B2B Marketing
Save the Date
For the 2026 ANA Masters of B2B Marketing Conference
June 3–5, 2026 in Chicago, Ill.!
Leading the way in the new era of B2B marketing means embracing ever-changing realities. From adjusting to global market realignments and adopting cutting-edge technologies to capturing the hearts and minds of buyers at key moments and maintaining their attention throughout a months-long buying process, B2B marketers must navigate today’s complexities while transforming their teams and strategies for long-term success.
That’s where the 2025 Masters of B2B Marketing Conference came in. Through masterclasses, case studies, interactive discussions, and the biggest night of B2B with the B2 Awards Gala, we armed attendees with strategies, tools, insights, and stronger peer-to-peer connections so they can excel in the new era of B2B marketing.
Save the Date
For the 2026 ANA Masters of B2B Marketing Conference
June 3–5, 2026 in Chicago, Ill.!
See What You Missed
Steering Council
The ANA would like to thank the ANA B2B Conference Steering Council for their significant contributions in guiding and programming this year’s event. Their expertise and commitment have been essential in shaping a conference that addresses the most pressing challenges and opportunities in B2B marketing.
Dean Aragon
CEO & Vice-Chairman - Shell Brands International AG
Shell
Vincent Bahk
Head of Brand, Digital, and Experiential Marketing
FIS
Jaime Punishill
Vice President, Enterprise Marketing and Marketing Enablement
MetLife
Amy Summy
Executive Vice President and Chief Marketing Officer
Labcorp
Andrew Turner
Former Director of Commercial Analytics
CVS Health
The 2025 ANA Masters of B2B Marketing Conference in Two Minutes
Relive the best of the conference in this brief overview. Highlighted speakers include:
- Jennifer Ball, Chief Marketing Officer, Franklin Templeton
- Latané Conant, Chief Revenue Officer, 6Sense
- Kendra Lewinski, Senior Brand Manager, B2B, Carhartt Company Gear, Carhartt
- Kevin O’Hara, Worldwide Marketing Director, BD (Becton, Dickinson and Company)
Conference Speakers
Jennifer Ball
Chief Marketing Officer
Franklin Templeton
Lauren Banks
Brand Marketing Specialist
United States Postal Service
Michael Berberich
Senior Director, Content Strategy & Marketing Futures
ANA
Caitlin Blewett
Chief Marketing Officer
Genpact
Chris Bontempo
CMO
Johnson Controls Inc.
Linda Brunner
Senior Vice President, Head of IT Digital Customer Experience
Siemens Healthineers
Dan Callahan
Group Vice President, National Ad Sales
Spectrum Reach
Luis Clark
Go-To Market Manager
monday.com
Lou Cohen
Director, Digital Marketing & Demand Generation COE Leader, Americas
EY
Latané Conant
Chief Revenue Officer
6Sense
Stephanie Crockett
President and Chief Executive Officer
Mower
Sonia David
Vice President, Business Marketing Practice
ANA
Michael Donnelly
Executive Vice President, Technology Practice
ANA
Annie Dunleavy
Executive Vice President, U.S. Head of Content Strategy
Edelman Business Marketing
Michele Eggers
Vice President of Marketing Shared Services
SAS
Craig Elimeliah
Chief Creative Officer
Code and Theory
David Fogarty
Senior Vice President, Data Excellence & Privacy Practice
ANA
Brittney Frank
Associate Director, US Brand & Media Leader
EY
Michelle Froah
Global Chief Marketing & Innovation Officer and Senior VP of Corporate Solutions
ETS
Uri Gafni
Chief Operating Officer & Chief Product Officer, Co-Founder
Brandlight.ai
Alissa Gavrilescu
Managing Director, B2B Marketing
Cigna
Burke Henderson
VP, National Sales
Captivate
David Jordan
CEO
Bader Rutter
Dipti Kachru
Global Chief Marketing Officer, Financial Services
Broadridge
Doug Kamp
Chief Creative Officer
Mower
Kristyna Kanzler
VP, Ipsos Communities
Ipsos
Eric Katzenberg
Head of Brand
5.11
Joe Kingsbury
Global Chair
Edelman Business Marketing
Jim Leon
Director of Brand Management
Mack Trucks
Jim Lesser
Senior Vice President - Brand Marketing
ServiceNow
Kendra Lewinski
Senior Brand Manager, B2B, Carhartt Company Gear
Carhartt
Bob Liodice
Chief Executive Officer
ANA
Michelle Lynn
Global Head of Data Science & Insights
Bloomberg Media
Kate MacNevin
Global Chief Executive Officer
Stein
Roopa Maniktala
Marketing Program Director, Field Marketing
IBM
Imri Marcus
CEO and Co-Founder
Brandlight.ai
Lisa Maxwell
Vice President, B2B Marketing for Digital Partnerships
Mastercard
Kim McNeil-Downs
Managing Director, US Marketing Excellence Leader
Deloitte (2021 B2 Award Winner)
Clint Mefford
Head of U.S. Livestock Communications & Marketing Operations
Zoetis
Ryan Mitchell
SVP, Creative Excellence
Ipsos
Jeni Neiswonger
Vice President
ANA
Dan Nelson
Jr. President & CEO
Nelson Schmidt Inc.
Natalie Osborn
VP, Brand Marketing and Creative
SAS
Kevin O’Hara
Worldwide Marketing Director
BD (Becton, Dickinson and Company)
Erik Petersen
Senior Director, Brand and Advertising
Workday
Jaime Punishill
Vice President, Enterprise Marketing and Marketing Enablement
MetLife
Richard Sanderson
Marketing, Sales & Communications Officer Practice Leader
Spencer Stuart
Debbie Schildkraut
VP, Business Marketing Practice
ANA
Jann Schwarz
Senior Director of Marketplace Innovation
Daniel Sills
Director, Brand Partnerships
NewtonX
Navneet Singh
Vice President, Marketing - Network Security
Palo Alto Networks
Tom Stein
Chairman and Chief Brand Officer
Stein
Amy Summy
Executive Vice President and Chief Marketing Officer
Labcorp
Jillian Titus
Senior Vice President, Head of Business Banking Marketing
M&T Bank
Anthony Toguchi
Head of Institutional Digital Marketing
Vanguard
Ben Torres Ezrick
Head of Brand
Zoom
Tucker Triolo
Director
FMCG Direct, Deluxe
Mimi Turner
Head of Marketplace Innovation
Marten Van Pelt
Chief Marketing Officer
Plante Moran
Peter Weinberg
Co-Founder
Evidenza
Bill Zengel
Senior Vice President, Business Marketing Practice
ANA
Conference Sponsors
General Sponsors
