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  • How Trust Drives B2B Influencer Marketing Partnerships

     Conference Session Videos   December 11, 2025  

    In this video, Theresa Caragol, founder of AchieveUnite and author of Partnering for Success, revealed a proven framework for turning strategic alliances into measurable influencer impact. She showed how to identify the right collaborators, cultivate long-term relationships, and harness community influence across platforms from LinkedIn to niche forums.

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  • How Kyndryl Built a Dynamic Digital Media Platform

     Conference Session Videos   December 11, 2025  

    Kyndryl recently launched The Kyndryl Institute, a dynamic digital media platform designed to spark public dialogue and elevate thought leadership. In this video, marketing leaders Ken Robertson and Lisa Kay Davis shared how the initiative was built and how it thrives through client co-creation and a partner-agnostic ecosystem.

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  • Rethinking Influencer Strategies in B2B Marketing

     Conference Session Videos   December 11, 2025  

    When it comes to B2B marketing, the rules of engagement are changing — and so are the players. In this video, Cameo for Business revealed how brands are rethinking influencer strategy to reach decision-makers in unexpected, highly personalized ways.

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  • How a B2B Influencer Brand Trip Drove Unprecedented Demand

     Conference Session Videos   December 11, 2025  

    B2B company IDEAL Electrical had the tall task of creating brand awareness and purchase interest in an unparalleled year of innovation. In this video, learn how the marketing team concepted an influencer brand trip and corresponding content plan to help drive buzz around new product launches.

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  • How Hellman's Uses B2B Influencer Marketing to Reshape Engagement

     Conference Session Videos   December 11, 2025  

    In this video, learn how Unilever Food Solutions leverages creators to drive trust, relevance, and conversion across the funnel, blending creativity with measurable impact.

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  • The Strategic Rise of B2B Influencer Marketing

     Conference Session Videos   December 11, 2025  

    In this video, learn about the rise of B2B influencer marketing and how organizations are leveraging a range of voices — from industry experts and employee advocates to micro-influencers and even business-relevant celebrities — to build credibility, expand reach, and drive meaningful engagement.

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  • What Marketers Need to Know Now to Optimize AI Search

     Conference Session Videos   December 4, 2025  

    The universe of search is expanding as consumers (and their agents) use generative AI “answer engines” to find answers to their often-complex questions, queries, and prompts. With this exponential growth, marketers have a lot on their plates to ensure their content is discoverable and cited by the AI/LLMs.

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  • How Mars Snacking Is Leveraging Data and Measurement to Build World Class Iconic Brands

     Conference Session Videos   December 1, 2025  

    In this conversation, ANA's David Fogarty, sat down with Gülen Bengi and Sam Chang at Mars Snacking, to explore how Mars is evolving its brand-building model while strengthening the measurement systems that fuel personalization, creativity, and growth.

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  • How AI and Video Are Changing the Rules of Customer Engagement

     Conference Session Videos   November 19, 2025  

    This engaging conversation explored the next era of customer engagement. Speakers shared insights on the future of brand-creator partnerships, community building, and strategies for brands to break through the cluttered marketplace and drive real impact.

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  • How Northwell Health Rebuilt Its Tech Stack

     Conference Session Videos   November 19, 2025  

    In this video, Northwell Health shared its digital transformation journey, detailing how a martech overhaul aligned technology with enterprise strategy, reduced vendor dependence, and empowered internal teams to drive governance, efficiency, and long-term consumer engagement growth.

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  • How Toyota Is Using CRM 3.0 in the AI Era

     Conference Session Videos   November 19, 2025  

    Today’s CRM demands intelligent and timely engagements, wrapped in seamless, cross-channel experiences. In this session, discover how CRM 3.0 helps break through the algorithmic noise.

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  • Diving into the Details of Inclusive Marketing at P&G

     Conference Session Videos   November 10, 2025  

    In this video, speakers from P&G and agency the community explored how effective inclusive marketing goes beyond representation and focuses on precision, nuance, and business growth.

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  • Highlighting Diverse Voices through Real World Connections

     Conference Session Videos   November 10, 2025  

    In this video, OUTFRONT discussed the importance of harnessing the power of public space to spotlight culture, celebrate inclusivity, and move people — through sports, music, and heartfelt partnerships that uplift diverse voices.

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  • ESPN's Personalization Playbook for Every Fan

     Conference Session Videos   November 10, 2025  

    In this video, hear from leading marketers and ESPN talent as they shared their perspectives on the importance of understanding and connecting with diverse audiences authentically and how it's key to driving growth.

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  • How Lenovo Used Empathy and AI to Build Trust Gen Z's Digital Selves

     Conference Session Videos   November 10, 2025  

    Lenovo created a bold AI experiment where Gen Zers used AI-enabled digital avatars to say the things they couldn’t say IRL to their loved ones. In this video, explore how empathy, powered by AI and tech innovation, can rebuild trust — and why the future of AI must start with listening, empathy, and the courage to go deeper.

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  • Unlocking Hispanic Fandom, Community, and Storytelling Around FIFA World Cup 26

     Conference Session Videos   November 10, 2025  

    In this video, a panel of experts from NBCUniversal and Telemundo discussed their plans for maximizing engagement among Hispanics during the 2026 FIFA World Cup, sharing some of the data that is driving their thinking.

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  • How AARP’s Consumer Research Is Powering Values-Based Marketing

     Conference Session Videos   November 9, 2025  

    In this video, representatives from AARP and partner company Interloq shared illuminating results from AARP’s annual “Mirror/Mirror” study and highlighted how AARP used these insights to develop a campaign that provided a massive lift in brand equity among women.

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  • Adtalem Global Education: Inspiring the Next Generation of Healthcare Talent

     Conference Session Videos   November 9, 2025  

    Adtalem Global Education drives enrollment by activating the unique strengths of each of its institutions. This session explored how tailored positioning and inspiring campaigns resonate with all prospective students who have the ambition to pursue healthcare careers.

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  • How Coca-Cola Stays True to Its Values While Embracing Cultural Changes

     Conference Session Videos   November 9, 2025  

    Discover how Coca-Cola has evolved its marketing to reflect the full spectrum of consumers through authentic storytelling, community partnerships, and data-driven insights.

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  • How Inclusivity Drives Everything at Savage X Fenty

     Conference Session Videos   November 9, 2025  

    At Savage X Fenty, inclusivity isn't just a campaign, it's the foundation of the brand. In this session, get a behind-the-scenes look at how inclusivity drives loyalty, builds community trust, and creates lasting impact at one of today’s most culturally influential brands.

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