ANA Powers the Industry Agenda
To lead today and thrive tomorrow, marketers need more than incremental improvements — they need bold transformation. The ANA Growth Agenda powers this transformation by helping marketers set the industry’s priorities, solve its toughest challenges, and drive meaningful growth progress for their businesses and brands.
The ANA Growth Agenda is a blueprint for advancing marketing as a force for growth and a force for good. Anchored in our new Practice Areas — the essential disciplines that define modern marketing — the agenda equips brands with the insights, tools, and leadership to navigate complexity, spark innovation, and elevate the role of marketing within the enterprise.
A New Structure for Impact
The Growth Agenda is now organized around eight integrated Practice Areas, each representing a core lever of marketing excellence. Each Practice is designed to help marketers go deeper, act smarter, and connect across disciplines.
Brand
Enabling Marketers to Leverage Brand as a Value Driver.
The mission of the ANA Brand Practice is to shape an industry agenda that fosters both brand and business growth.
Brand
Enabling Marketers to Leverage Brand as a Value Driver.
The mission of the ANA Brand Practice is to shape an industry agenda that fosters both brand and business growth.
Brand
Enabling Marketers to Leverage Brand as a Value Driver.
The mission of the ANA Brand Practice is to shape an industry agenda that fosters both brand and business growth.
Brand
Enabling Marketers to Leverage Brand as a Value Driver.
The mission of the ANA Brand Practice is to shape an industry agenda that fosters both brand and business growth.
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Media
Setting the Agenda for Media Effectiveness.
The ANA Media Practice helps identify and solve important media initiatives that unlock increased value for advertisers.
Media
Setting the Agenda for Media Effectiveness.
The ANA Media Practice helps identify and solve important media initiatives that unlock increased value for advertisers.
Media
Setting the Agenda for Media Effectiveness.
The ANA Media Practice helps identify and solve important media initiatives that unlock increased value for advertisers.
Media
Setting the Agenda for Media Effectiveness.
The ANA Media Practice helps identify and solve important media initiatives that unlock increased value for advertisers.
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Technology
Unlocking New Business Opportunities for Growth.
The ANA Technology Practice empowers marketers to improve their AI and marketing technology tools effectiveness.
Technology
Unlocking New Business Opportunities for Growth.
The ANA Technology Practice empowers marketers to improve their AI and marketing technology tools effectiveness.
Technology
Unlocking New Business Opportunities for Growth.
The ANA Technology Practice empowers marketers to improve their AI and marketing technology tools effectiveness.
Technology
Unlocking New Business Opportunities for Growth.
The ANA Technology Practice empowers marketers to improve their AI and marketing technology tools effectiveness.
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Data
Data that Drives Growth and Protects Consumer Privacy.
The ANA Data Practice helps data-driven marketers focus on increasing growth while ensuring consumer privacy.
Data
Data that Drives Growth and Protects Consumer Privacy.
The ANA Data Practice helps data-driven marketers focus on increasing growth while ensuring consumer privacy.
Data
Data that Drives Growth and Protects Consumer Privacy.
The ANA Data Practice helps data-driven marketers focus on increasing growth while ensuring consumer privacy.
Data
Data that Drives Growth and Protects Consumer Privacy.
The ANA Data Practice helps data-driven marketers focus on increasing growth while ensuring consumer privacy.
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Measurement
Leading Marketing’s Measurement Agenda.
The ANA Measurement Practice advances methodologies and metrics that guide better marketing decisions.
Measurement
Leading Marketing’s Measurement Agenda.
The ANA Measurement Practice advances methodologies and metrics that guide better marketing decisions.
Measurement
Leading Marketing’s Measurement Agenda.
The ANA Measurement Practice advances methodologies and metrics that guide better marketing decisions.
Measurement
Leading Marketing’s Measurement Agenda.
The ANA Measurement Practice advances methodologies and metrics that guide better marketing decisions.
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Talent and Organization
Readying Marketers To Drive Brand and Business Growth.
The ANA Talent and Marketing Organization Practice empowers marketing talent enablement.
Talent and Organization
Readying Marketers To Drive Brand and Business Growth.
The ANA Talent and Marketing Organization Practice empowers marketing talent enablement.
Talent and Organization
Readying Marketers To Drive Brand and Business Growth.
The ANA Talent and Marketing Organization Practice empowers marketing talent enablement.
Talent and Organization
Readying Marketers To Drive Brand and Business Growth.
The ANA Talent and Marketing Organization Practice empowers marketing talent enablement.
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Inclusive Marketing
Making Brands Matter to Each and Every Consumer.
The ANA Inclusive Marketing Practice sets the agenda for inclusive marketing.
Inclusive Marketing
Making Brands Matter to Each and Every Consumer.
The ANA Inclusive Marketing Practice sets the agenda for inclusive marketing.
Inclusive Marketing
Making Brands Matter to Each and Every Consumer.
The ANA Inclusive Marketing Practice sets the agenda for inclusive marketing.
Inclusive Marketing
Making Brands Matter to Each and Every Consumer.
The ANA Inclusive Marketing Practice sets the agenda for inclusive marketing.
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B2B
Business to Business Is Our Business.
The ANA B2B Practice provides unbiased insights to help B2B and B2B2C marketers drive growth and member success.
B2B
Business to Business Is Our Business.
The ANA B2B Practice provides unbiased insights to help B2B and B2B2C marketers drive growth and member success.
B2B
Business to Business Is Our Business.
The ANA B2B Practice provides unbiased insights to help B2B and B2B2C marketers drive growth and member success.
B2B
Business to Business Is Our Business.
The ANA B2B Practice provides unbiased insights to help B2B and B2B2C marketers drive growth and member success.
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Built with the Industry. For the Industry.
The Growth Agenda reflects the priorities of the ANA’s more than 1,600 member companies, shaped in collaboration with the Global CMO Growth Council, a joint initiative with Cannes Lions that includes leading CMOs from around the world. Together, we’re turning strategy into action and action into lasting progress.
