Industry Insights Blog
Strategies to Lead Today, Vision to Shape Tomorrow.
Leading Edge
ANA 2025 Marketing Words of the Year: Agentic AI and Authenticity
Since 2014, the ANA has surveyed our members to select the ANA Marketing Word of the Year. For the first time, the ANA Marketing Word of the Year is not one, but two distinct words. Agentic AI was the top vote-getter, and the very close runner-up was Authenticity.
Leading Edge
The New Rules of Marketing Measurement in the Age of AI
With agentic AI, not only can actual data analysts measure advertising in more ways, AI makes it more approachable for a broader set of people on the marketing team to run analytics using natural language and intuitive prompts. However, several key elements need to be in place for advertisers to reap the full benefit.
Empower the Industry With Your Voice
Marketing’s future is shaped by those who speak up. Share your insights, experiences, and expertise with the ANA community. Submit your post (250–800 words) as a Word document, including a headline and byline, to help drive the conversation forward.