The ANA Media Practice | ANA

Media

Setting the Agenda for Media Effectiveness.

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The ANA Media Practice sets the industry media agenda by identifying and solving important media initiatives that unlock increased value for advertisers and accelerate business growth.

download practice overview (PDF)


In the Spotlight

Explore the bold ideas, proven tools, and standout leaders shaping the future of media.

Convening the Best

Our industry-shaping events bring the brightest marketing minds together to share, collaborate, and inspire. Explore more industry events 

LEARN. SHARE. LEAD.

2026 ANA Creator Marketing Conference promo image

2026 ANA Creator Marketing Conference promo image

Join Leaders Shaping the Future of Influence

The 2026 ANA Creator Marketing Conference, February 23–25 in Las Vegas, is the event for the industry’s top brands, agencies, platforms, and creators. Over three days, you’ll hear bold ideas, real-world wins, and trends shaping the creator economy straight from brand leaders and platform pros. Learn more and register 

2026 ANA Masters of Data Conference promo image

2026 ANA Masters of Data Conference promo image

Innovation Meets Accountability

The 2026 ANA Media Conference, March 25-27, invites you to step into media's next era, where innovation meets accountability and community drives progress. This is the premier gathering for leaders in programmatic, AI, retail media, search, CTV, advanced measurement, attention optimization, and influencer marketing. Learn more and register 

2025 ANA Digital & Social Media Conference promo image

2025 ANA Digital & Social Media Conference promo image

Unleash the Power of Digital Storytelling

At the ANA Digital & Social Media Conference, discover how leading organizations are driving measurable results in this new era. Explore key insights and register for next year's conference 


ANA Email Excellence Center Awards logo

ANA Email Excellence Center Awards logo

Celebrating Email Marketing Excellence

Now Accepting Entries

The Email Excellence Center Awards recognize outstanding marketers who exemplify thought leadership, strategic creativity, and innovation within the email marketing community. See what excellence looks like 


Commerce Marketing Committee

Navigate the new consumer journey and its untapped opportunities. View committee 

Digital & Social Committee

Better understand the emerging digital, social, and influencer trends and technologies. View committee 

Email Excellence Center Committee

Learn the latest techniques and advocate for best technologies and practices. View committee 

Influencer Marketing Committee

Your compass in the rapidly-evolving influencer and creator economy. View committee 

Media Committee

Take a holistic, channel-neutral approach to media, with a focus on the types of most interest to members. View committee 


Email Excellence Webinar Series

Learn the impact and importance of email as a marketing tool, communications vehicle, and branding device from industry leaders and trend-setters incorporating it into their marketing campaigns. See the full series

Leverage the ANA's Media Insights

Get ahead of the curve with the latest research, data, and analysis from the ANA. Our media intelligence gives marketers the clarity to act with confidence — and the inspiration to do more. Explore more marketing insights

Marketing News

Instagram Launches Reels App for TV

by Matthew Schwartz, 15 hours ago





Tools and Resources


Build a Career-Defining Skill Set

Elevate your marketing capabilities with specialized training from ANA experts and leading practitioners. Our on-demand courses are designed to keep you ahead — whether you're mastering fundamentals or innovating at the edge of change. Explore more training resources

Setting the Agenda for the Industry

The ANA's eight business practices propel the marketing industry forward with standards, principles, and programs that drive business and brand growth.

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Take the Next Step

Marketing is evolving fast. Let’s shape what’s next — together. Join the only community purpose-built to grow your impact and amplify your voice in the media space.

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Partner with Us
Become a Member