Speaker:
Marina Stuefer, Managing Partner, Gain Theory
Next-Generation MMM: 5 Moves to Drive Confidence & Growth in 2026
Marketing Mix Modeling (MMM) is making a comeback. Nearly half of U.S. marketers will invest in MMM in 2026 (eMarketer). However, many are not unlocking its full potential and Forrester predicts confidence in marketing measurement will actually decline.
In this session, Gain Theory will cut through the current noise surrounding MMM and give you the confidence to use this advanced measurement technique to maximize growth. Managing Partner, Marina Stuefer, will share five strategic priorities from our latest guide Making MMM Fit for 2026. Backed by Fortune 500 case studies and a concrete evaluation framework for assessing current or prospective MMM partners, you’ll get practical advice that is proven to work.
With marketers under intense pressure to prove marketing is effective, this is a session not to be missed!
when
Start: Thursday, January 29, 2026 at 3:00pm
End: Thursday, January 29, 2026 at 3:30pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Webinar Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||