Tom Ashby
Global Lead, Media Services
WFA
Jack Shearring
Head of Transformation
mediasense
The Future of the Media Organization: How Leading Brands Are Transforming for Tomorrow
Based on insights from a global survey of senior media leaders, this webinar will present findings from new joint WFA & mediasense research on how brands are rethinking the structure and operation of their media organizations - and highlights where the greatest opportunities for transformation lie.
What will you learn?
- How media organizations are evolving: Discover how brands are rethinking structure, capabilities, and the role of media to stay competitive.
- The importance of integration and AI readiness: Learn why connecting media with brand, content, data, and commerce is becoming a key source of advantage.
- Building the right capabilities: Understand which skills and resources are most critical for future success - and why bigger teams aren’t always better.
- Redefining agency partnerships and global-local strategy: Explore how brands are balancing in-house strategy with agency support, and connecting global priorities with local execution.
when
Start: Thursday, February 12, 2026 at 1:00pm
End: Thursday, February 12, 2026 at 1:30pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Webinar Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||