Committees | Events & Webinars | Making 2026 a Winner – ANA B2B Committee Virtual Meeting | ANA

Making 2026 a Winner – ANA B2B Committee Virtual Meeting

when

Start: Thursday, January 29, 2026 at 11:00am

End: Thursday, January 29, 2026 at 1:00pm

WHERE

Virtual Meeting (Eastern Time)

Registration Pricing

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Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Nonmember N/A
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Join us for Making 2026 a Winner, a forward-looking B2B Marketing Committee Meeting designed to equip you with strategic insights to drive success in the year ahead. This session will feature an in-depth industry forecast for 2026 from Winterberry Group Senior Managing Partner Bruce Biegel, who will break down expected marketing trends, budget shifts, data investments, and the broader economic forces shaping the B2B landscape.

Attendees will leave with actionable perspectives to navigate emerging challenges, identify new growth opportunities, and confidently steer their organizations into a strong 2026.


11:00 - 11:20 am ET 
WELCOME REMARKS AND ATTENDEE INTRODUCTIONS

11:20 - 11:50 pm ET
THE OUTLOOK FOR B2B ADVERTISING, MARKETING, AND DATA IN 2026
To kick off the New Year, Winterberry Group Senior Managing Partner, Bruce Biegel, will share in-depth insights and predictions of marketing spending in 2026. In this session, Biegel will examine the major forces shaping our industry today, reflect on a turbulent 2025, and forecast what’s to come in 2026 and beyond. Key takeaways from the session will include:

  1. A recap of the headwinds and tailwinds marketing experienced in 2025
  2. A forecast of where marketers will direct their spending in 2026
  3. Trends driving today’s media mix, data, and technology investments


Bruce Biegel
Senior Managing Partner
Winterberry Group


11:50 - 12:20 pm ET
SESSION TBD


12:20 - 12:50 pm ET
VIRTUAL ROUNDTABLE
In this interactive session, our B2B Committee Co-Chairs will lead a roundtable discussion focused on the future of B2B marketing. This is a unique opportunity for attendees to share perspectives on emerging trends, challenges, and opportunities shaping our industry. Together, we’ll explore strategic directions that can guide our committee’s efforts in the year ahead, ensuring our approach aligns with the needs and insights of our members. Come ready to contribute your ideas and help shape the vision for 2026 and beyond!

Moderators:


Roopa Maniktala
Marketing Program Director in Field Marketing
IBM Americas
ANA B2B Co-Committee Chair




Kira O’Sullivan
VP of Marketing
ProShares
ANA B2B Co-Committee Chair


12:50 - 1:00 pm ET
TOP TAKEAWAYS AND CLOSING REMARKS

Register today to join us!

Webinar information, if available, will be provided to registrants only.