The State of Social 2026: Decoding Social Shifts For Your Brand And Business

Join The Social Lights and General Mills for an exploration of the social shifts driving the relationship between people, social culture, and platforms in 2026. We'll decode what’s next for social through a marketer’s lens zooming into the human behaviors, values and needs shaping the coming year in internet culture.

We'll dive deep into the social landscape focusing on hot topics like next-level detoxing, the impact of AI on our relationship to social, pride in controlling our algorithms, the evolution of social commerce and more!

You'll walk away with an understanding of:

• Key social shifts for 2026 and why these matter for brands now
• Audience motivations and cultural forces behind the social behavior changes we're seeing
• How to tap into social shifts to activate your fandoms and build social currency for your brand