Marketing Operations Committee

I. WELCOME & INTRODUCTION (11:00 – 11:10a.m. ET)

II. ROUNDTABLE DISCUSSION: IMPROVING THE STRATEGIC VALUE OF MARKETING OPERATIONS (11:10 – 11:40a.m. ET)
Despite being incredible executors of process and masters of marketing technology, marketing operations professional often struggle to earn a sought-after seat at the table of senior leadership. Whether because of the reporting structure of the marketing organization, the age of the marketing operations department, or the responsibilities it maintains, there are several factors working against marketing operations’ strategic potential.

In this open discussion, all attendees are encouraged to share their advice and questions about elevating marketing operations to a position of strategic significance. Come prepared to share your insights and inquiries.

Moderators:
Stephanie Jarstad, Vice President, Marketing Operations & Chief of Staff to the CMO – Northwestern Mutual and Marketing Operations Committee Co-Chair
Tony Robson, Head of Marketing Operations & Go-To-Market Planning – University of Phoenix and Marketing Operations Committee Co-Chair

III. FACTSET: PUTTING MARKETING AUTOMATION ON THE MAIN STAGE (11:40a.m. – 12:15p.m. ET)
In the storm of shifting leadership, marketing operations can be the constant that keeps the marketing organization steered towards growth. This is true for FactSet where Kristy Tarr has led marketing operations for over 7 years. Amidst leadership changes, Kristy and her team are acting as proactive partners to chief executives, orchestrating transformations that will benefit FactSet in the long-term. Specifically, Kristy will address FactSet's marketing automation transformations, and how they complement a larger goal of helping marketing operations be seen as a strategic partner to new leadership.

Speaker:
Kristy Tarr, VP, Marketing Operations and Analytics – FactSet 

IV. BREAK (12:15 – 12:25p.m. ET)

V. ALSAC/ST. JUDE: CONNECTING MARKETING OPERATIONS TO CULTURE (12:25 – 1:00p.m. ET)
St. Jude Children's Research Hospital is leading the way the world understands, treats and cures childhood cancer, sickle cell disease, and other life-threatening disorders. In a company with such a powerful mission and strong culture, it’s incumbent upon marketing operations to enforce that cultural spirit internally. While much is said about the value of marketing operations to achieve operational excellence through practical means, this presentation will get to the heart of the matter. Join Kelly Brown as she talks about how ALSAC/St. Jude’s mission and spirit is embraced by her team and made apart of everything they do, resulting in a roadmap for success that is fit to purpose.

Speaker: 
Kelly Brown, Senior Director, Marketing Operations – ALSAC/ St. Jude