AI ’26: Getting Down to Business Members-Only Conference (In-Person Only)

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The days of evangelizing the basics of AI are over. It’s no longer a matter of if or even when—it’s now. The impacts are being felt, and the marketing transition into the AI world is in full swing. Please join us as we bring in some of the top business leaders to help guide, train, and deliver tangible skills to drive business growth through AI.

when

Start: Tuesday, February 3, 2026 at 8:00am

End: Tuesday, February 3, 2026 at 4:30pm

WHERE

Midtown NYC - Location to be Announced
New York, NY 10022

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $0	Silver Tier $0	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Tuesday, February 3, 2026
8:00am - 9:00am	BREAKFAST
9:00am - 9:15am	WELCOME AND OPENING REMARKS
9:15am - 10:00am	HOW WHAT WE SAW AT CES WILL IMPACT YOUR BUSINESS IN 2026 For decades, CES (Consumer Electronics Show) has been the launchpad of innovations that disrupt and transform media consumption from flat screen TVs to DVRs to Smart/ConnectedTVs, digital assistants and much more. It is now completely morphed into a show pervasive with AI. Join the ANA and Omnicom Media Group as they provide insights from this year’s CES show and be inspired by the almost possible. Jeff Minsky Vice President, AI and Marketing Futures ANA Speaker TBA Omnicom Media Group
10:00am - 11:00am	AI & ADVERTISING: PREPARE FOR TECTONIC DISRUPTION AI will have a massive impact on every aspect of the technology and service stack within advertising and stands to fundamentally alter the business model economics for advertisers, publishers, agencies and tech intermediaries alike. AI’s accelerated innovation cycle can seem chaotic without a framework for comprehending its effects. This unprecedented change agent (pun intended) will necessitate swift action to successfully compete as the ecosystem transforms beneath our feet. This keynote examines the consequences of AI’s proliferation and why it will empower the CMO. Terence Kawaja Founder and Chief Executive Officer LUMA Partners
11:00am - 11:15am	NETWORKING BREAK
11:15am - 11:45am	BLOOMBERG MEDIA SESSION
11:45am - 12:20pm	THE DIAGEO JOURNEY At Diageo, we’ve moved beyond AI experimentation to integration—embedding generative and analytical models directly into how marketing teams work every day. Our Marketing AI Capability Day brought this shift to life for 200 marketers through hands-on modules in insight generation, data analysis, and AI-driven content production. The focus wasn’t on tools, but transformation: replacing linear workflows with adaptive, AI-assisted loops that connect research, creativity, and media in real time. This session will share how we’re operationalizing AI across a global marketing organization—through responsible design, skill-building at scale, and measurable productivity gains that show what it means to truly “get down to business” with AI. Michael Ditter Director, Artificial Intelligence Strategy and Emerging Technology Diageo North America, Inc.
12:20pm - 1:00pm	LUNCH
1:00pm - 1:35pm	AI’S IMPACT ON MARKETING FINANCIAL SERVICES Cheryl Guerin Executive Vice President, Global Brand Strategy and Innovation Mastercard
1:35pm - 2:00pm	THE INNOVATION PLAYBOOK The ANA’s recently released ANA AI Innovation Management Playbook provides guidance and two frameworks for marketers who are looking to not only create new and effective ideas and products for growth, but also looking to sell those ideas through their organization to fruition. Greg Verdino, major contributor to the playbook, will explain the frameworks and level up your innovation engine! Greg Verdino Founder & President/COO CognitivePath
2:00pm - 2:35pm	REDEFINING THE MARKETER/AGENCY RELATIONSHIP IN THE AI ERA Michael Lampert Senior Director, Global Gen AI and Consumer Data Strategy Mondelez International Ralph Pici SVP, Group Account Director Digitas
2:35pm - 3:10pm	SESSION 7
3:10pm - 3:45pm	SESSION 8 Speaker TBA Bloomberg Media
3:45pm - 3:55pm	CLOSING REMARKS Jeff Minsky VP, AI and Marketing Futures ANA
3:55pm - 4:30pm	NETWORKING RECEPTION

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.