2026 ANA Advertising Financial Management Conference
Presented by Decideware
May 3-6 | Orlando, Fla. and Virtual
Drive Growth Through Procurement and Financial Leadership
REGISTRATION
Client-Side Members Attend Free*
Limited in-person capacity. Early registration strongly encouraged.
Thank you for registering for the 2026 ANA Advertising Financial Management Conference, available remotely through our virtual platform and the ANA Events app.
To change, cancel, or reinstate your registration, please email registration@ana.net.
REGISTRATION
Thank you for registering for the 2026 ANA Advertising Financial Management Conference, available remotely through our virtual platform and the ANA Events app.
To change, cancel, or reinstate your registration, please email registration@ana.net.
The ANA Advertising Financial Management Conference is the only event of its kind connecting client-side marketing procurement and financial professionals with advertising agency chief financial and revenue officers, as well as other key stakeholders. For years, these industry professionals have attended this conference, resulting in the loyal following seen today.
Invaluable networking opportunities are available to those attending the conference in person. Engage leaders across marketing procurement and finance in transformative talks that tackle the industry's most important and pressing issues.
The conference continues to place a focus on driving value through financial management, sustainability, supplier diversity, and more. Attendees of the 2026 ANA Advertising Financial Management Conference, May 3-6 in Orlando, Fla., can look forward to nuanced discussions on the state of the industry, critical economic outlooks, and thought leadership discussions from client-side and agency-side thought leaders delivering actionable insights you can take back to your organization.
REGISTRATION
Client-Side Members Attend Free*
Limited in-person capacity. Early registration strongly encouraged.
Who You’ll Hear From
Explore standout voices shaping the future of marketing. These speakers will challenge perspectives, share actionable strategies, and spark bold ideas to help you navigate what’s next. And we’re just getting started — more industry leaders will be added soon, so check back for updates.
Your Conference Hosts
Confirmed Speakers
Florian Adamski
Chief Executive Officer
Omnicom Media Group
Keri Bruce
Partner, Entertainment & Media Industry Group
Reed Smith
Joanne Davis
President
Joanne Davis Consulting
Michael Fanuele
Chief Brand Officer
Shake Shack
Michael Farmer
Chairman & CEO, Author
Farmer & Company
Diane Gibbons
Category Strategy Global Lead, Marketing and Media
Zoetis
Andrew Graff
CEO
Allen & Gerritsen
Marcus Jeter
Category Lead, Marketing Services Sourcing
Meta
Laura Masse
President
LBM Marketing
Patrick McLean
Chief Marketing Officer
Love's Travel Shops
Jack Myers
Publisher
Editor
Jay Pattisall
Senior Analyst
Forrester
Avigail Schlosser
Senior Vice President, Chief Financial Officer
Yes& Agency
Justin Thomas-Copeland
Chief Executive Officer
4As
Sonya Waddell
Vice President, Economist
Federal Reserve Bank of Richmond
THE CONVERSATIONS THAT DEFINED 2025
Revisit the
2025 ANA Advertising Financial Management Conference
Explore sessions and highlights from last year’s event, where industry leaders tackled agency compensation trends, global content production, M&A insights, and practical strategies for strengthening creative-procurement collaboration. Keynotes featured top executives from Chipotle, Bob Evans Farms, Dentsu Creative, and IHG Hotels & Resorts. See what happened in 2025
Your Venue
JW Marriott Orlando, Grande Lakes | 4040 Central Florida Pkwy, Orlando, FL 32837
HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.
The 2026 ANA Masters of Data Conference will be hosted by JW Marriott Orlando, Grande Lakes, located on a lush, 500-acre property featuring the new Grande Lakes Water Park and several enticing in-house dining options. Inspired by the opulent era of Florida's historic hotels, Grande Lakes offers modern rooms featuring luxury bedding, marble bathrooms, 65-inch HDTVs, and sweeping views of the Orlando family resort.
For those registered to attend the conference, the ANA has negotiated a special room rate of $360 per night at the hotel. The cut-off date to obtain this discounted rate is Friday, April 10, after which prevailing rates apply. In order to use the ANA rate, you must be registered to attend the conference.
Please note: Due to scheduled maintenance, including re-grassing and reconfiguring the greens, the JW Marriott Orlando, Grande Lakes golf course will be unavailable during the conference.
HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.
Seamless Virtual Access for Every Attendee
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Seamless Virtual Access for Every Attendee
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Seamless Virtual Access
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Seamless Virtual Access for Every Attendee
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences.
Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences. Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences.
Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences.
Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Registration Options and Pricing
Whether you're attending in person or virtually, we offer flexible registration options designed to meet your needs.
In-person attendees receive:
- Access to in-person and hybrid session content, including keynote and breakout sessions, conference meals, refreshment breaks, receptions, and exhibition hall and other networking opportunities.
- Exclusive, limited-time access to select conference replays, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the Grip platform.
- A discounted room rate at the host venue.
Virtual attendees receive:
- Access to select hybrid session content, including select keynote and breakout sessions.
- Exclusive, limited-time access to select conference replays, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the Grip platform.
INDIVIDUAL REGISTRATION OPTIONS
| IN-PERSON REGISTRATION | Client-Side Tier* | Platinum Tier | Gold Tier | Silver Tier | Nonmember |
|---|---|---|---|---|---|
| Standard Pricing | $0 | $1,299 | $1,499 | $1,599 | $1,999 |
| IN-PERSON REGISTRATION |
|---|
| Standard Pricing |
| Client-Side Tier* |
| $0 |
| Platinum Tier |
| $1,299 |
| Gold Tier |
| $1,499 |
| Silver Tier |
| $1,599 |
| Nonmember |
| $1,999 |
| VIRTUAL REGISTRATION | Client-Side Tier* | Platinum Tier | Gold Tier | Silver Tier | Nonmember |
|---|---|---|---|---|---|
| Standard Pricing | $0 | $1,099 | $1,299 | $1,399 | $1,799 |
| VIRTUAL REGISTRATION |
|---|
| Standard Pricing |
| Client-Side Tier* |
| $0 |
| Platinum Tier |
| $1,099 |
| Gold Tier |
| $1,299 |
| Silver Tier |
| $1,399 |
| Nonmember |
| $1,799 |
* Complimentary tickets will incur a $250 no-show fee if cancellation is not made at least three days before the event.
The Partners Behind The Experience
This event wouldn’t be possible without the support of our sponsors — brands that believe in the power of connection, innovation, and industry leadership. These partners are here not just to be seen, but to contribute meaningfully to the experience. Learn more about our sponsorship opportunities
Presenting Sponsor
Cancellation Policy and Notes
To help you plan with confidence, please review our cancellation policy, as well as important notes regarding registration changes, refunds, and virtual participation options for this event.
- A full refund for your registration will be granted if written request for cancellation is received by email 60 or more calendar days before the conference start date. A 50 percent refund will be granted if written request is received 59-45 days from the conference start date. No refund is available if cancellation is received 44 days or less before the conference start date. A $125 transfer fee will be charged for name changes, or to change the credit card on a registration. You may transfer your in-person registration to virtual at no additional cost.
- Complimentary tickets will incur a $250 no-show fee if cancellation is not made at least three days before the event.
- Unused registrations/applications have no monetary value and cannot be credited to future years or events.
- ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
- Hotel room cancellations and changes must be made directly with the hotel.
- Miscellaneous:
- The conference agenda is subject to change.
- Pricing is subject to change.
- A portion of your guest room rate will be used to offset conference costs.
- ANA accepts no responsibility for the loss of, or damage to, personal property.
If you have any issues while registering, please contact registration@ana.net.