Production Management Committee Meeting

I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)

II. THE COLD FOAM EFFECT: INFLUENCER-DRIVEN PRODUCTION FOR MODERN EXPERIENTIAL MARKETING (11:10 – 11:45a.m. ET)
In this session, International Delight and Linqia reveal how influencer-driven and hybrid production models can streamline any integrated campaign. They’ll highlight how influencer content is efficiently folded into broader workflows, how digital-first teams coordinate multi-channel storytelling, and how emerging tech helps capture social-ready assets that translate seamlessly from online campaigns to IRL experiences. Using the Cold Foam House as a case study, gain practical takeaways for producing large-scale, culturally relevant experiential activations.

Speakers:
Keith Bendes, Chief Strategy Officer – Linqia
Emma McNeil, Social & Culture Marketing Lead – Danone
Emily Taylor, Social & Culture Marketing Lead – Danone
Dana Valletti, Content Creator – Danone

III. 2026, THE YEAR OF AUDIO: BEST PRACTICES IN AUDIO PRODUCTION (11:45a.m. – 12:20p.m. ET)
As attention spans shorten and meaningful impressions get harder to come by, sonic branding can cut through the noise. In 2026, audio’s importance in marketing will continue to grow, which is why now is the right time to enhance your understanding about audio production best practices, music licensing watchouts, and strategies to enhance your sonic footprint. Featuring several brand case studies, join Yessian Music’s Jerry Krenach and Gerard Smerek for a detailed look at the state of audio in 2026. 

Speakers:
Jerry Krenach, Global Head of Creative Development – Yessian Music
Gerard Smerek, Global Creative Director – Yessian Music

IV. BREAK (12:20 – 12:25p.m. ET)

V. TACKLING AI’S CARBON FOOTPRINT IN THE PRODUCTION PROCESS (12:25 – 1:00p.m. ET)
“The data is undeniable,” says Ad Net Zero Global Chair Sebastian Munden. “Businesses leaning positively into sustainability…are getting a competitive advantage.” It is why one of the five points of Ad Net Zero’s action plan is focused on AI’s carbon footprint in advertising production. Using a new AI carbon calculator developed by AdGreen, users can more accurately measure emissions generated by AI tools within advertising workflows. In this “state of the industry” address, get an update from Ad Net Zero on the industry’s sustainability progress, with actionable steps for advertisers planning their 2026 production calendars. 

Speakers: 
John Osborn, Global Lead Advisor – Ad Net Zero
Emily P. Fleischer, US Director – AdGreen, Owner & CEO – Maidstone Solutions