Championing Change: Unlocking Value in Marketing Scope Automation

For many marketers, automating the scope of work process isn't just about adopting technology - it requires a mindset shift. Implementing an automated scope of work program streamlines data, enhances benchmarking, and drives strategic planning. But success depends on the people and processes behind the tools, and that requires buy-in across the board.

Join Steven Wales of Decideware and Sabrina Traskos of Regeneron for an inside look at the change management strategies that helped Sabrina's team move from manual to streamlined. Together, they'll discuss practical steps for aligning key stakeholders, standardizing practices, and utilizing data to enable continuous improvement.  Whether you're just beginning your automation journey or optimizing and existing program, this session will shed light on how to drive organizational readiness and sustainable performance with smarter scoping practices.

 

What You Will Learn:

• How to gain organizational buy-in and align key stakeholders to successfully implement automated scope of work processes.
• Practical strategies for standardizing practices and leveraging data to enable continuous improvement.
• Proven change management techniques that support the shift from manual to streamlined, technology-enabled operations.