The Art of the Opt-In: The New Rules of Email Growth, Trust, and Engagement (Email Excellence Webinar Series)

As inbox competition intensifies and consumer expectations evolve, email marketers face a critical challenge: it’s no longer enough to grow your list—success depends on optimizing how people choose to join it.

In this 30-minute session, Intuit Mailchimp and Ascend2 will reveal exclusive findings from the new Art of the Opt-In report, a global study of 2,000+ marketers and 6,000+ consumers. Together, we’ll unpack the realities behind modern email list growth, the deep disconnects between marketer tactics and consumer behavior, and the high-impact practices used by today’s top-performing brands.

Key Takeaways:

• How companies are structuring email opt-in programs today
• What consumers actually want from email experiences
• The biggest gaps holding marketers back
• Best practices for building & sustaining healthy, high-engagement lists
• Alignment and disconnects between what customers want and what businesses provide.

Why should I attend?

If you want to grow your email list and keep subscribers engaged, this session will show you exactly how today’s most successful brands do it. You’ll learn what truly motivates consumers to opt-in, why so many marketers lose conversions without realizing it, and which tactics separate high-performing email programs from the rest. Walk away with concrete steps to improve your opt-in experience, boost list quality, and reduce over-sending—backed by fresh data from 8,000+ marketers and consumers.