Agency Relations Committee Meeting

I. WELCOME REMARKS (11:00 – 11:10a.m. ET)

II. MAKING THE CASE FOR A DELIVERABLES-BASED AGENCY COMPENSATION MODEL (11:10 – 11:45a.m. ET)
In previous Agency Relations Committee meetings, conversations about the impact of AI on agency compensation sparked discussions over the merits of a deliverables-based compensation model to more accurately measure AI’s cost-saving implications. Leading consultant Joanne Davis will join us to talk more about how a deliverables-based model can reveal AI cost savings, and how marketers can start to make a compensation model switch if they aren’t currently on a deliverables-based system.

Speakers:
Joanne Davis, President – Joanne Davis Consulting

III. TOYOTA: IMPROVING THE AGENCY CREATIVE REVIEW PROCESS (11:45a.m. – 12:20p.m. ET)
Even though the partnership between Toyota and Saatchi & Saatchi spans decades, there is always room for improvement. Both client and agency wanted to reduce review times for creative. Through a pilot program orchestrated by Jennifer Statham, not only has the creative review process been improved, but the lessons learned from that program are extending to other business units. Learn more about how Toyota took a proactive approach to improving their long-standing agency partnership.

Speaker:
Jennifer Statham, Agency Management Consultant – Toyota

IV. BREAK (12:20 – 12:25p.m. ET)

V. AN OVERVIEW OF THE OMNICOM-IPG MERGER (12:25 – 1:00p.m. ET)
Our meeting will conclude with one of the biggest ad industry storylines of 2025: the merger of Omnicom and IPG. Industry thought leader Mitchell Caplan will give us a full rundown of the merger, how it impacts Omnicom’s service offerings, and how we can use this tectonic shift in the agency ecosystem to better understand how agencies are transforming to keep up with today’s client demands.

Speaker:
Mitchell Caplan, Marketing Operations and Agency Relationship Management Consultant – MCCJ Consulting