Where Data and AI Converge to Create Intelligent Growth
REGISTRATION
Client-Side Members Attend Free*
Limited in-person capacity. Early registration strongly encouraged.
Thank you for registering for the 2026 ANA Masters of Data Conference, available remotely through our virtual platform and the ANA Events app.
To change, cancel, or reinstate your registration, please email registration@ana.net.
REGISTRATION
Thank you for registering for the 2026 ANA Masters of Data Conference, available remotely through our virtual platform and the ANA Events app.
To change, cancel, or reinstate your registration, please email registration@ana.net.
The decisions leaders make today depend on stronger data foundations and clear, practical intelligence. As the pace of technology accelerates, the brands that win aren't the ones chasing new tools — they're the ones grounding their organizations in trusted data, modern measurement, responsible governance, and AI strategies that actually work.
The 2026 ANA Masters of Data Conference, April 13-15 in San Diego, brings together senior marketing and data executives to explore how innovation, intelligence, and accountability come together to drive responsible business growth. Join the community shaping the next chapter of data-driven marketing.
Why Attend
Data is the foundation. AI is the accelerant. Leaders attend Masters of Data to gain clarity on how both come together to drive responsible, measurable growth.
You'll walk away with:
- A modern measurement roadmap (MMM 4.0, attribution clarity, real-time analytics)
- A data strategy built for AI readiness and accuracy
- Practical, brand-led examples you can apply immediately
What You'll Learn
A unified view of how data and AI combine to drive modern marketing excellence.
Modernize Measurement and Analytics
- MMM 4.0 and the next evolution of performance measurement
- Real-time, adaptive analytics systems
- What modern attribution really looks like
- Connecting data, AI, and insight to smarter decisions
Strengthen Trust and Responsible Data Governance
- Responsible data design for AI-ready operations
- Governance frameworks that accelerate innovation
- Building trust, transparency, and long-term data quality
Build AI-Ready Data Foundations
- Data-for-AI workflows used by leading brands
- What "AI readiness" means across marketing and analytics teams
- Improving data quality, structure, and accessibility
- Reducing friction between marketing, data, and engineering
Accelerate Marketing Performance With AI
- AI-enhanced creative and content development
- Smarter media optimization and cross-platform performance
- Better personalization and customer experience
- Real examples of AI improving ROI and efficiency
Advance All-Party Data Collaboration
- Transparent, multi-party ecosystems
- Responsible data sharing across partners and platforms
- Successful collaboration models for speed and accuracy
Drive B2B and B2C Data Innovation
- Aligning sales and marketing around shared data
- Sharper segmentation, targeting, and journey optimization
- Modernizing complex B2B and B2C data lifecycles
No technical background required — just a desire to make better decisions with better data. Register today!
No technical background required — just a desire to make better decisions with better data. Register today!
REGISTRATION
Client-Side Members Attend Free*
Limited in-person capacity. Early registration strongly encouraged.
SEE WHO LED THE CONVERSATION IN 2025
Revisit the
2025 ANA Masters of Data Conference
Explore the dynamic lineup of speakers from last year’s event and revisit session recaps packed with actionable strategies. Dive into key topics that defined the future of marketing, including programmatic advertising, retail media, CTV, advanced measurement, diverse media investment, attention metrics, influencer marketing, social platforms, and the power of creators. See what happened in 2025
Your Venue in the Heart of San Diego
Omni San Diego | 675 L Street, San Diego, CA 92101
HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.
April in San Diego is one of the most desirable times of year for business travel — warm coastal weather, clear skies, and vibrant spring energy without peak-season crowds. With average temperatures in the low 70s, blooming shoreline landscapes, and the Pacific just steps away, San Diego offers an ideal environment for leadership-level focus, connection, and renewal.
The 2026 ANA Masters of Data Conference will be hosted by the newly renovated Omni San Diego, which offers:
- An easy walk to the Gaslamp Quarter
- Views of Petco Park and San Diego Bay
- Modern guest rooms and premium meeting spaces
- A relaxed, energizing setting for leaders
For those registered to attend the conference, the ANA has negotiated a special room rate of $359 per night at the hotel. The cut-off date to obtain this discounted rate is Monday, March 23, after which prevailing rates apply. In order to use the ANA rate, you must be registered to attend the conference. Secure your spot now to unlock these exclusive hotel discounts.
For those registered to attend the conference, the ANA has negotiated a special room rate of $359 per night at the hotel. The cut-off date to obtain this discounted rate is Monday, March 23, after which prevailing rates apply. In order to use the ANA rate, you must be registered to attend the conference. Secure your spot now to unlock these exclusive hotel discounts.
HOUSING SCAM ALERT: Should an outside organization contact you to assist with this process, please do not book any hotel rooms with them. ANA has not contracted with any outside group to assist in this process.
Seamless Virtual Access for Every Attendee
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Seamless Virtual Access for Every Attendee
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Seamless Virtual Access
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Seamless Virtual Access for Every Attendee
Not everyone will be able to travel for this event, so we're also providing a remote participation option powered by Grip, an event matchmaking service.
Open to all registrants one week before the conference and available online or through the ANA Events app, Grip can be used to:
- Watch live sessions or on-demand replays
- Submit your questions and help shape the conversations
- Meet and connect with marketing’s brightest minds
- Create new business opportunities with fellow attendees
The platform will remain open for two weeks post-conference for continued replay access. After that, all session content will be available exclusively in the members-only section of the ANA website.
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences.
Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences. Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences.
Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Your Gateway to Smarter Networking
Take your conference experience to the next level with the ANA Events app, the official mobile companion for all ANA national industry conferences.
Powered by advanced AI, this app delivers the full Grip virtual event experience right at your fingertips — ensuring, whether you’re attending in person or joining remotely, that you stay informed, connected, and ready to make the most of every moment.
Download now:
Google Play (for Android devices)
App Store (for iOS devices)
Registration Options and Pricing
Whether you're attending in person or virtually, we offer flexible registration options designed to meet your needs.
In-person attendees receive:
- Access to in-person and hybrid session content, including keynote and breakout sessions, conference meals, refreshment breaks, receptions, and exhibition hall and other networking opportunities.
- Exclusive, limited-time access to select conference replays, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the Grip platform.
- A discounted room rate at the host venue.
Virtual attendees receive:
- Access to select hybrid session content, including select keynote and breakout sessions.
- Exclusive, limited-time access to select conference replays, virtual attendee networking, and virtual exhibitor pages through the ANA Events app and the Grip platform.
INDIVIDUAL REGISTRATION OPTIONS
| IN-PERSON REGISTRATION | Client-Side Tier* | Platinum Tier | Gold Tier | Silver Tier | Nonmember |
|---|---|---|---|---|---|
| Standard Pricing | $0 | $1,299 | $1,499 | $1,599 | $1,999 |
| IN-PERSON REGISTRATION |
|---|
| Standard Pricing |
| Client-Side Tier* |
| $0 |
| Platinum Tier |
| $1,299 |
| Gold Tier |
| $1,499 |
| Silver Tier |
| $1,599 |
| Nonmember |
| $1,999 |
| VIRTUAL REGISTRATION | Client-Side Tier* | Platinum Tier | Gold Tier | Silver Tier | Nonmember |
|---|---|---|---|---|---|
| Standard Pricing | $0 | $1,099 | $1,299 | $1,399 | $1,799 |
| VIRTUAL REGISTRATION |
|---|
| Standard Pricing |
| Client-Side Tier* |
| $0 |
| Platinum Tier |
| $1,099 |
| Gold Tier |
| $1,299 |
| Silver Tier |
| $1,399 |
| Nonmember |
| $1,799 |
* Complimentary tickets will incur a $250 no-show fee if cancellation is not made at least three days before the event.
Cancellation Policy and Notes
To help you plan with confidence, please review our cancellation policy, as well as important notes regarding registration changes, refunds, and virtual participation options for this event.
- A full refund for your registration will be granted if written request for cancellation is received by email 60 or more calendar days before the conference start date. A 50 percent refund will be granted if written request is received 59-45 days from the conference start date. No refund is available if cancellation is received 44 days or less before the conference start date. A $125 transfer fee will be charged for name changes, or to change the credit card on a registration. You may transfer your in-person registration to virtual at no additional cost.
- Complimentary tickets will incur a $250 no-show fee if cancellation is not made at least three days before the event.
- Unused registrations/applications have no monetary value and cannot be credited to future years or events.
- ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
- Hotel room cancellations and changes must be made directly with the hotel.
- Miscellaneous:
- The conference agenda is subject to change.
- Pricing is subject to change.
- A portion of your guest room rate will be used to offset conference costs.
- ANA accepts no responsibility for the loss of, or damage to, personal property.
If you have any issues while registering, please contact registration@ana.net.