Speaker:
Dawn Paulson, Senior Marketing Manager, Best Buy
Using Automation to Personalize Direct Mail: Best Buy's Trade In Story
Learn how Best Buy's Trade-In Direct Mail campaign utilizes automation through APIs to scale personalization efforts. The campaign's ongoing success is attributed to the strategic use of data, technology, and customer insights, consistently resulting in the highest Incremental Return on Ad Spend in the Best Buy Direct Mail portfolio.
when
Start: Wednesday, February 25, 2026 at 1:00pm
End: Wednesday, February 25, 2026 at 1:30pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Webinar Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||