Data & Direct Marketing
when
Start: Thursday, March 5, 2026 at 11:00am
End: Thursday, March 5, 2026 at 1:30pm
WHERE
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend via Webinar | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||
ANA DATA & DIRECT MARKETING COMMITTEE MEETING
March 5, 2026 from 11:00AM ET – 1:30 PM ET (Virtual Only)
I. WELCOME & INTRODUCTIONS (11:00AM - 11:15 AM ET)
II. ACROSS THE TRAVELER JOURNEY: DATA-DRIVEN STRATEGIES FOR OMNICHANNEL LOYALTY & MEDIA GROWTH (11:15 - 11:45 AM)
United Airlines is combining MileagePlus, its 44 year old loyalty program, and Kinective Media, its new media platform, to transform how data powers customer engagement across channels. In this session, you’ll hear how United is expanding partnerships, reimagining its MileagePlus program, and building a connected ecosystem that delivers value for both travelers and partners. The discussion will focus on breaking down silos, leaning into data, and scaling omnichannel strategies for long-term growth.
What You’ll Learn:
• How United is unifying media, loyalty, and data for omnichannel impact.
• Strategies for revitalizing loyalty ecosystems to deepen engagement and extend customer touchpoints.
• Approaches to cross-functional alignment and partner collaboration that drive measurable growth.
Speaker:
Khatidja Ajania, Director of Strategic Partnerships, United Airlines Mileage Plus
III. PERSONALIZATION IS BROKEN: SMARTER DATA ACTIVATION CAN FIX IT (11:45 - 12:15 PM ET)
Marketers talk about personalization, yet most campaigns barely scratch the surface, relying on retargeting and lookalike modeling instead of a true understanding of the consumer. In this session, industry expert John Puterbaugh, Ph.D., VP of Advanced Media & Innovation at Quad, shares why personalization efforts fall short without the right activation strategies. Together, they’ll share how brands can unlock deeper, more dynamic consumer engagement by leveraging smarter, passion-based and behavior-driven data.
Speaker:
John Puterbaugh, Ph.D., VP of Advanced Media and Innovation Quad
IV. Session 3 (12:15 - 12:55 PM ET)
V. Session 4 (12:55 - 1:25 PM ET)
VI. CLOSING REMARKS (1:25PM - 1:30 PM ET)
Webinar information, if available, will be provided to registrants only.