Veronica Neely
Senior Vice President, Member Relations
ANA
Unlocking Practice Value: Activating ANA’s Expertise Across Your Organization
Every ANA Practice—Brand, Media, Data, Technology & AI, Measurement, Talent, Inclusive Marketing, and B2B—offers powerful tools, insights, and forums that can materially advance your marketing organization. This session breaks down how to tap into each Practice strategically, align the right teams internally, and turn ANA’s research, councils, community, and training into measurable value for your brand. You’ll walk away with a clear roadmap for increasing engagement, strengthening your internal bench, and elevating your impact across the business.
What You Will Learn:
- How to strategically activate each ANA Practice to drive stronger marketing performance, from Brand and Media to Technology & AI, Measurement, Talent, Inclusive Marketing, and B2B.
- How to align and engage the right internal teams so ANA research, councils, community, and training translate into meaningful organizational impact.
- How to build a practical roadmap for increasing cross-functional engagement, strengthening internal capabilities, and turning ANA resources into measurable business value.
when
Start: Thursday, February 19, 2026 at 1:00pm
End: Thursday, February 19, 2026 at 1:30pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Webinar Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember $0 | ||||