2026 ANA Masters of B2B Marketing Conference
The 2026 ANA Masters of B2B Marketing Conference is where advantage is built. It arrives at a time when marketers are under greater pressure and facing less room for error. The companies breaking through create value with intention, accelerate decisions across long cycles, unify teams around shared priorities, lead with conviction, and earn trust at every stage.
We address topics and issues that matter most, like brand value, AI, buying groups, account-centric marketing, data, and real measurement. It's designed for leaders who need to move quickly and align their organizations around growth.
The B2 Awards is where the spirit of B2B excellence comes to life. We mark its 50th year with a Gala recognizing its legacy of celebrating the work and teams that define the industry's standards.
Turn complexity into B2B marketing confidence. Register now.
when
Start: Wednesday, June 3, 2026 at 1:00pm
End: Friday, June 5, 2026 at 12:00pm
WHERE
540 North Michigan Avenue
Chicago, IL 60611
The ANA has negotiated a special room rate of $369/night at the Chicago Marriott Downtown Magnificent Mile. The cut-off date to obtain this discounted rate is Wednesday, May 13, 2026, after which prevailing rates apply. In order to use the ANA rate, you must be registered to attend the conference. To make your room reservation, please click here.
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend In Person | Client-Side Tier $0 | Platinum Tier $1,299 | Gold Tier $1,499 | Silver Tier $1,599 | Nonmember $1,999 | ||||
| Virtual Registration | Client-Side Tier $0 | Platinum Tier $1,099 | Gold Tier $1,299 | Silver Tier $1,399 | Nonmember $1,799 | ||||
| Single B2 Awards Gala Dinner Only (One single ticket for the B2 Awards Gala Cocktail Reception and Dinner ONLY) | Client-Side Tier $0 | Platinum Tier $499 | Gold Tier $499 | Silver Tier $499 | Nonmember $499 | ||||
Agenda
Confirmed Speakers:
Dean Aragon
CEO
Shell Brands International AG & VP Brand
Greg Boosin
Chief Marketing Officer
Equitable
Juliet Randall
Chief Marketing Officer, Americas
SAP
Melissa Washko
Chief Brand Officer
GE Aerospace
Bill Zengel
Senior Vice President, B2B Marketing Practice
ANA
Sonia David
Vice President, B2B Marketing Practice
ANA
Cancellation Policy and Notes
- A full refund for your registration will be granted if written request for cancellation is received by email 60 or more calendar days before the conference start date. A 50 percent refund will be granted if written request is received 59-45 days from the conference start date. No refund is available if cancellation is received 44 days or less before the conference start date. A $125 transfer fee will be charged for name changes, or to change the credit card on a registration. You may transfer your in-person registration to virtual at no additional cost.
- Complimentary tickets will incur a $250 no-show fee if cancellation is not made at least three days before the event.
- Unused registrations/applications have no monetary value and cannot be credited to future years or events.
- ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
- Hotel room cancellations and changes must be made directly with the hotel.
- Miscellaneous:
- The conference agenda is subject to change.
- Pricing is subject to change.
- A portion of your guest room rate will be used to offset conference costs.
- ANA accepts no responsibility for the loss of, or damage to, personal property.
- If you have any issues while registering, please contact registration@ana.net.