Nick Fletcher
Associate Director, Creative Strategy
SiriusXM
Steve Keller
Sonic Strategy Director
SiriusXM
Send In The Clones: Scaling Emotional Connection with AI-Powered Creativity
In advertising, emotionally resonant creative doesn’t just win awards — it drives results. But as AI accelerates production, many marketers face a critical question: can scale and emotional connection coexist?
In this session, we’ll share insights from two years of quantitative testing comparing human and AI voices — and what those findings revealed about trust, positivity, bias, disclosure, and context. You’ll discover how Studio Resonate developed a hybrid voice strategy that blends the efficiency of ethically sourced AI replicas with the authenticity and emotional power only human voices can deliver.
What You’ll Learn:
- How to humanize AI: Proven techniques for using AI voice technology without losing emotional impact or authenticity.
- Insights that drive trust: What two years of testing revealed about how audiences respond to human vs. AI voices.
- Hybrid strategies that scale: How to combine human creativity with AI efficiency to maximize campaign performance and brand connection.
when
Start: Thursday, January 22, 2026 at 1:00pm
End: Thursday, January 22, 2026 at 1:30pm
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Nonmember | |||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Webinar Registration | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Nonmember N/A | ||||