What the Big Game Teaches Brands About Creative Effectiveness

Every year, the Super Bowl welcomes brands to advertising’s biggest stage, with millions of consumers watching and millions of marketing dollars on the line. Join System1 for a look at what it takes to win consumers’ hearts at the Big Game and beyond. Drawing on System1’s Test Your Ad Competitive Edge database of more than 100,000 ads and emotional norms, Vanessa and Devra will bring 6 years of Super Bowl creative effectiveness insights tied to distinctiveness, celebrities and brand characters, storytelling, humor and how to defeat ‘Dullness’ from your advertising. Whether you’re planning to run an ad during or alongside the Super Bowl or watching from the sidelines for creative inspiration, this webinar is an opportunity for all marketers to understand how to make commercially impactful campaigns for every occasion.

What You Will Learn

• Key creative elements that drive emotional impact and effectiveness in Super Bowl advertising.
• How to use storytelling, humor, and brand characters to make your ads more distinctive and memorable.
• Practical insights from six years of data on what separates winning Super Bowl ads from the rest.