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Instagram Launches Reels App for TV
Marketing News December 17, 2025Instagram wants to give TikTok and YouTube a run for their money. The Meta-owned social site on Tuesday said it is launching its Instagram for TV app in the U.S., via Amazon Fire TV streaming devices, enabling users to watch Instagram Reels videos produced by Instagram users on bigger screens. The move comes three months after Instagram rolled out a dedicated iPad app.
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IAS Launches IAS Agent
Marketing News December 16, 2025Integral Ad Science (IAS) on Tuesday announced the launch of IAS Agent, an AI-powered assistant that helps users gather campaign insights and improve ad performance. Rolling out during CES 2026, the tool is touted as "explainable AI" and provides transparent self-reporting, recommendations for brand safety, and a streamlined pre-campaign setup.
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Pinterest to Acquire tvScientific
Marketing News December 15, 2025Pinterest on December 11 announced that it is acquiring tvScientific, a connected TV performance advertising platform. Pinterest will combine its audience signals with the platform, enabling brands to deliver more personalized ads and measure how TV boosts the outcomes of their performance marketing campaigns.
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Procter & Gamble's Native Preps First Branded Feature-Length 'Microsoap'
Marketing News December 12, 2025Procter & Gamble's Native on Wednesday announced that it is launching what it calls the first branded feature-length "microsoap" in the U.S. The marketing effort hitches the personal care brand to the rise of so-called "microdramas," or "verticals" that are filmed in portrait orientation and are designed to be viewed on cellphones.
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Zoom Homes in on Comedy for New Brand Campaign
Marketing News December 11, 2025Zoom on Wednesday announced the launch of its "Zoom Ahead" campaign that kicks off on New Year's Eve during the U.S. College Football Playoffs. Starring comedian and SNL cast member Bowen Yang, the spot was developed by SNL colleague Colin Jost's No Notes Productions and satirizes irksome video technology while encouraging users to take a stand for the platform they actually want.
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Dove Suits Up for Super Bowl LX
Marketing News December 9, 2025Dove on Tuesday announced that it will run an ad during the Super Bowl for the third year in a row, with a new 30-second spot designed to empower young female athletes.
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Subway Brings Back Sub Club
Marketing News December 8, 2025Subway is bringing back its Sub Club loyalty program after a 20-year hiatus, with a twist — every fourth footlong sandwich is free. Fans can sign up to redeem their first free footlong by December 10 and visit SubClubBreadwinner.com for a chance to earn rewards, including an authentic Subway baking oven.
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NBCUniversal Renews Creator Program for 2026 Winter Olympics
Marketing News December 5, 2025NBCUniversal on Tuesday announced that it was bringing back its creator collective — which launched during the 2024 Paris Games — for the upcoming Winter Olympics in Milan and Cortina, Italy. Partnering with Meta, TikTok, and YouTube, the "Milan Cortina Creator Collective" will feature more than 25 creators providing their unique coverage of the event.
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Dentsu: Global Events to Send Ad Spending Past $1 Trillion for the First Time in 2026
Marketing News December 4, 2025Global advertising spending is forecast to increase by 5.1 percent in 2026, surpassing $1 trillion U.S. dollars for the first time, according to dentsu's advertising forecast released on Wednesday. Ad spending is expected to outpace the projected 3.1 percent expansion of the global economy.
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Snapchat Rolls Out Winter Village
Marketing News December 3, 2025Snapchat is getting into a wintry mix. The social networking app on Monday introduced Snapchat Winter Village, an augmented reality platform that brings together three luxury brands — BOSS, Chopard, and Lancôme — within an immersive digital village.
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Hellmann's Suits Up for Super Bowl LX
Marketing News December 2, 2025Hellmann's on Tuesday announced that it will premiere a new ad during Super Bowl LX on February 8, 2026, the sixth time the mayonnaise brand has suited up for the "Big Game." It's yet another thread in Hellmann's growing ties to the NFL.
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Burger King Rolls Out SpongeBob Movie Menu
Marketing News December 1, 2025Burger King on Monday announced it is partnering with "The SpongeBob Movie: Search for SquarePants" to launch the SpongeBob Menu. The new menu, pegged to the holidays, features a limited-edition collection of sea-inspired menu items based on SpongeBob movie characters. "The SpongeBob Movie: Search for SquarePants" hits theaters December 19.
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The Edelman Longevity Lab Launches 'The Power of 55'
Marketing News November 21, 2025The marketing industry's approach to the 50-plus crowd is old and in the way, and Edelman wants to do something about it. Edelman's Longevity Lab on Wednesday launched The Power of 55, a list of creators over the age of 55 who will be tasked with developing the most effective ways for brands to engage with the cohort.
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Johnnie Walker Freshens Its "Keep Walking" Campaign
Marketing News November 20, 2025Scotch whisky brand Johnnie Walker on Tuesday announced the return of its 25-plus-year-old "Keep Walking" global campaign. The new iteration includes a 30-second spot featuring various vignettes showing how people "keep" every day — such as "keep playing" and "keep dreaming" — and move forward.
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Most CMOs Expect AI to Change Their Role in the Next Two Years
Marketing News November 19, 2025Buckle up. Sixty-five percent of CMOs believe advances in artificial intelligence will dramatically transform their role within the next two years, according to a survey released on Monday by marketing research company Gartner. Brand identity will need significant changes to keep up.
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Walmart Rolls Out New Ad for Holiday Campaign
Marketing News November 17, 2025Walmart on Monday rolled out the next phase of its Black Friday Deals, along with a new ad for the retailer's WhoKnewVille holiday marketing campaign featuring Walton Goggins as the Grinch. Goggins helped to kick off Walmart's branding campaign, "Who Knew," last summer, touting the retailer's millions of products.
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Amazon Revisits Its "5-Star Theater" Holiday Campaign
Marketing News November 14, 2025Amazon is making a return engagement for its 2024 holiday campaign, "5-Star Theater." The e-commerce giant on Monday released this year's iteration, starring actor Benedict Cumberbatch reading zany yet complimentary customer reviews on various products. The marketing effort is designed to help holiday shoppers find presents for everyone on their gift list.
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ANA Releases 'The Impact of Culture on Brand Building' Study
Marketing News November 13, 2025Marketers are starting to embrace culture as a key component of their marketing strategy, with 79 percent of survey respondents rating it "very important" or "important," according to a new study released by the ANA, "The Impact of Culture on Brand Building." But gaps persist.
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Amazon Introduces Ads Agent
Marketing News November 12, 2025Amazon on Tuesday rolled out Ad Agents, a new platform designed to simplify how advertisers plan, launch, and optimize their campaigns. Powered by artificial intelligence, Ads Agent help to automate time-consuming tasks such as identifying targeting segments and adjusting pacing across hundreds of campaigns.
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Disney's Holiday Campaign Features a Swirl of Activity
Marketing News November 11, 2025Disney on Monday announced its new holiday campaign, "Make Someone's Holiday Magic," which celebrates the joy that Disney spreads to people throughout the world. The marketing effort features a short film, directed by Taika Waititi, and visits from Disney's Holiday Magic Tour across the globe.
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