The Edelman Longevity Lab Launches 'The Power of 55'
Lab includes creators over the age of 55 who can offer marketing insights about their peers
The marketing industry's approach to the 50-plus crowd is old and in the way, and Edelman wants to do something about it. Edelman's Longevity Lab on Wednesday launched The Power of 55, a list of creators over the age of 55 who will be tasked with developing the most effective ways for brands to engage with the cohort.
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