Dentsu: Global Events to Send Ad Spending Past $1 Trillion for the First Time in 2026
The Winter Olympic Games, FIFA World Cup, and U.S. midterm elections will spur purchasing
Global advertising spending is forecast to increase by 5.1 percent in 2026, surpassing $1 trillion U.S. dollars for the first time, according to dentsu's advertising forecast released on Wednesday. Ad spending is expected to outpace the projected 3.1 percent expansion of the global economy.
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