Hellmann's Suits Up for Super Bowl LX | ANA

Hellmann's Suits Up for Super Bowl LX

Mayonnaise brand will air a new ad during the 'Big Game'

Hellmann's on Tuesday announced that it will premiere a new ad during Super Bowl LX on February 8, 2026, the sixth time the mayonnaise brand has suited up for the "Big Game." It's yet another thread in Hellmann's growing ties to the NFL.