Autumn Miller

Integral Ad Science (IAS) on Tuesday announced the launch of IAS Agent, an AI-powered assistant that helps users gather campaign insights and improve ad performance. Rolling out during CES 2026, the tool is touted as "explainable AI" and provides transparent self-reporting, recommendations for brand safety, and a streamlined pre-campaign setup.

In this week's marketing news quiz: Subway revives its 20-year-old loyalty program, Dove suits up for the Super Bowl, a new campaign from P&G brand Native, and more.

Zoe Oz, CMO at Bilt, talks about how the financial services brand's new sitcom, Roomies, has been critical to the four-year-old company's effort to create an emotional bond with customers, and how building that relationship is at the core of its marketing strategy.

Zoom on Wednesday announced the launch of its "Zoom Ahead" campaign that kicks off on New Year's Eve during the U.S. College Football Playoffs. Starring comedian and SNL cast member Bowen Yang, the spot was developed by SNL colleague Colin Jost's No Notes Productions and satirizes irksome video technology while encouraging users to take a stand for the platform they actually want.

Dove on Tuesday announced that it will run an ad during the Super Bowl for the third year in a row, with a new 30-second spot designed to empower young female athletes.

In this week's marketing news quiz: global advertising spending predictions for 2026, a condiment brand suits up for the upcoming Super Bowl, a holiday-themed augmented reality platform from Snapchat, and more.

NBCUniversal on Tuesday announced that it was bringing back its creator collective — which launched during the 2024 Paris Games — for the upcoming Winter Olympics in Milan and Cortina, Italy. Partnering with Meta, TikTok, and YouTube, the "Milan Cortina Creator Collective" will feature more than 25 creators providing their unique coverage of the event.

Hellmann's on Tuesday announced that it will premiere a new ad during Super Bowl LX on February 8, 2026, the sixth time the mayonnaise brand has suited up for the "Big Game." It's yet another thread in Hellmann's growing ties to the NFL.

In this week's marketing news quiz: a new survey from Gartner about CMOs, Walmart's latest addition to its holiday campaign, Edelman rolls out a new lab for a certain demographic, and more.

Scotch whisky brand Johnnie Walker on Tuesday announced the return of its 25-plus-year-old "Keep Walking" global campaign. The new iteration includes a 30-second spot featuring various vignettes showing how people "keep" every day — such as "keep playing" and "keep dreaming" — and move forward.

In this week's marketing news quiz: A social network updates its community policies, Disney's new holiday campaign, a study from the ANA focuses on how culture affects brand building, and more.