Amazon Introduces Ads Agent | ANA

Amazon Introduces Ads Agent

The AI-powered tool is designed to simplify how advertisers plan, launch, and optimize their campaigns

Amazon on Tuesday rolled out Ad Agents, a new platform designed to simplify how advertisers plan, launch, and optimize their campaigns. Powered by artificial intelligence, Ads Agent help to automate time-consuming tasks such as identifying targeting segments and adjusting pacing across hundreds of campaigns.