Programmatic Transparency Benchmark: Q2 2025 Benchmark Findings
Marketers Shift Toward Quality as CTV Grows and MFA Spend Falls, with ANA Launching New Online Benchmark
The programmatic media landscape is undergoing a significant transformation. The ANA's Q2 2025 Programmatic Transparency Benchmark reveals that despite measurable progress in cleaning up the digital supply chain, $26.8 billion in global media value is still lost each year to inefficiencies.
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