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  • AI Thrives on Voluntary Signals

     Leading Edge   December 18, 2025  

    Sisi Zhang, chief data and analytics officer at Razorfish, discusses why marketers should leverage zero-party data.

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  • Short-Termism Is Killing Your Business and Other Lessons from Season One

     On Scope   December 18, 2025  

    The On Scope team reflects on some of the most valuable lessons shared by guests during the show’s first season, highlighting insights from marketing masters like former Mastercard CMO Raja Rajamannar, Deloitte Digital’s Maggie Gross, eos’s Soyoung Kang, and more.

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  • Five Ways B2B Marketers Can Finally Unlock the Power of Their Data

     POVs   December 17, 2025  

    Recent research shows that B2B brands are lagging behind their B2C counterparts when it comes to leveraging data, significantly hurting their bottom-line success. These five key strategies will ensure your B2B brand is not one of them.

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  • IAS Launches IAS Agent

     Marketing News   December 16, 2025  

    Integral Ad Science (IAS) on Tuesday announced the launch of IAS Agent, an AI-powered assistant that helps users gather campaign insights and improve ad performance. Rolling out during CES 2026, the tool is touted as "explainable AI" and provides transparent self-reporting, recommendations for brand safety, and a streamlined pre-campaign setup.

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  • Pinterest to Acquire tvScientific

     Marketing News   December 15, 2025  

    Pinterest on December 11 announced that it is acquiring tvScientific, a connected TV performance advertising platform. Pinterest will combine its audience signals with the platform, enabling brands to deliver more personalized ads and measure how TV boosts the outcomes of their performance marketing campaigns.

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  • Black Boxes Are Ubiquitous, Yet Still Holding Marketing Back

     Leading Edge   December 15, 2025  

    Brands and their partners can take steps to give themselves transparency and control to produce better business outcomes. They should start with identity, where transparency and control have tremendous leverage on results.

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  • Why Are Brands Repeating Past Programmatic Mistakes with AI | On Scope

     Podcast Clips   December 14, 2025  

    Caitlin Blewett, CMO at Genpact, shares her thoughts on why many marketing leaders, who witnessed firsthand the perils of jumping too far too fast during the programmatic boom, are now doing the same exact thing with AI implementation.

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  • How to Maintain Brand Differentiation When Using AI | On Scope

     Podcast Clips   December 14, 2025  

    We’ve all heard of the “sea of sameness” that is expected to flourish with AI implementation. Caitlin Blewett, CMO at Genpact, shares her thoughts on how marketers might avoid falling into this trap, discussing the ways in which humans can continue to have a critical role in marketing practices, even with AI adoption.

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  • How to Convince Leadership to Pump the Brakes on AI Adoption | On Scope

     Podcast Clips   December 14, 2025  

    On the On Scope podcast, Caitlin Blewett, CMO at Genpact, gives some tips for how marketers might convince leaders of the need to slow down a bit with AI adoption and implementation, pulling from her own experiences working in an environment that prioritizes speed to market.

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  • Three GEO Tips to Future Proof Your Search Strategy

     POVs   December 14, 2025  

    The rules of discoverability are shifting — again. And if your brand wants to stay relevant in the new AI-dominated world of search, it’s time to optimize for the engine behind the engine. Get started with these three best practices.

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  • Marketing News Quiz for December 13, 2025

     Marketing News Quiz   December 13, 2025  

    In this week's marketing news quiz: Subway revives its 20-year-old loyalty program, Dove suits up for the Super Bowl, a new campaign from P&G brand Native, and more.

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  • How to Make Your ABM Unforgettable

     Event Recaps   December 12, 2025  

    Andy Penkalski, associate director at Bader Rutter, discussed how to blend a traditional account-based marketing (ABM) approach with a media and data activation strategy that goes beyond traditional B2B channels and make your marketing messages not just unavoidable but totally unforgettable.

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  • Arnold Worldwide’s Rosetti Talks Marketing Measurement

     Event Recaps   December 12, 2025  

    Bre Rossetti from Arnold Worldwide outlined why the future of marketing measurement depends on building a shared strategic language that unites the entire enterprise.

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  • Zoom Homes in on Comedy for New Brand Campaign

     Marketing News   December 11, 2025  

    Zoom on Wednesday announced the launch of its "Zoom Ahead" campaign that kicks off on New Year's Eve during the U.S. College Football Playoffs. Starring comedian and SNL cast member Bowen Yang, the spot was developed by SNL colleague Colin Jost's No Notes Productions and satirizes irksome video technology while encouraging users to take a stand for the platform they actually want.

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  • Auctions and Agents: The Next Evolution of Digital Advertising

     Leading Edge   December 11, 2025  

    Vlad Stesin, CEO at Optable, discusses Ad Context Protocol (AdCP) and how marketers can harness the technology.

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  • A Marketer’s Guide to Practical AI Implementation with Caitlin Blewett

     On Scope   December 11, 2025  

    Genpact CMO Caitlin Blewett shares real world examples of how her team thoughtfully implements AI, how brands can maintain differentiation in AI’s growing “sea of sameness,” and how you can convince leaders caught up in the hype cycle to pump the brakes and be more strategic about AI rollouts.

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  • Building Customer-360 Views Through Progressive Profiling

     Webinar Rewinds   December 11, 2025  

    In this webinar, learn how progressive profiling offers a transformative approach to customer engagement. By thoughtfully capturing data over time — at moments of real value and with explicit consent — brands can assemble a unified, dynamic Customer-360 view.

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  • 5 Strategies Top Marketing Teams Use that Low Performers Miss

     Leading Edge   December 10, 2025  

    Drawing from insights in Fratzke Consulting’s latest 2026 Digital Marketing Trends Report, which surveyed over 350 marketing leaders across industries and maturity levels, this piece will highlight five proven strategies that distinguish high-performing marketing organizations from the rest.

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  • Flock’s Blueprint for AI-Driven Agency Compensation

     Event Recaps   December 10, 2025  

    Flock Associates outlined how AI and automation are reshaping agency compensation, driving a shift from time-based models to asset and outcome-based pricing, with transparency and performance metrics at the core.

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  • The New Rules of Marketing Measurement in the Age of AI

     Leading Edge   December 10, 2025  

    With agentic AI, not only can actual data analysts measure advertising in more ways, AI makes it more approachable for a broader set of people on the marketing team to run analytics using natural language and intuitive prompts. However, several key elements need to be in place for advertisers to reap the full benefit.

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