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  • SeeHer and Ipsos Deliver Actionable Insights for Elevating Women’s Representation in Ads

     Knowledge Partners   December 16, 2025  

    Ipsos and SeeHer reveal how authentic, multidimensional portrayals of women in advertising drive measurable growth, expose industry gaps, and offer a category-by-category playbook to align representation with business outcomes.

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  • Ipsos and SeeHer Report Reveals Authentic Female Portrayals Drive Measurable Brand Growth

     Knowledge Partners   December 16, 2025  

    Ipsos and SeeHer’s 2025 Strive for More 2.0 report reveals authentic portrayals of women in advertising drive growth, exposes industry gaps, and delivers actionable insights for marketers to align representation with measurable outcomes.

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  • These Brand Misconceptions Are Killing Your Bottom Line | On Scope

     Podcast Clips   December 12, 2025  

    Brand Finance’s Alfred DuPuy shares the popular misconceptions about brand value that are eating into your profit margin.

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  • Don’t Wait for Mergers or Acquisitions to Calculate Your Brand Value | On Scope

     Podcast Clips   December 9, 2025  

    Brand Finance’s Alfred DuPuy explains why proactively calculating your brand’s value can be a boon for marketers looking to gain more respect from the C-suite and the rest of the organization and provides some insight into how you can do so.

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  • The Most Valuable Brands All Have These Things in Common | On Scope

     Podcast Clips   December 9, 2025  

    During an appearance on the On Scope podcast, Brand Finance’s Alfred DuPuy shares the two qualities every single valuable brand on earth seems to have in common.

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  • ANA Ethics in Action: Year in Review and What’s Next in 2026

     Leading Edge   December 8, 2025  

    It’s been quite a year for marketing as AI and shifting politics have been disrupting old traditions. This year, our Ethics Policy Committee tackled some of the most pressing issues shaping marketing today. From AI ethics to building consumer trust, here’s what dominated our conversations.

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  • You're Thinking About Brand Value Wrong with Alfred DuPuy

     On Scope   December 4, 2025  

    Brand Finance’s Alfred DuPuy joins On Scope to dive into how the concept and formula for brand valuation has evolved over the years, why brand value is viewed as ephemeral when it is actually a concrete concept, and how misunderstanding all of this is actively hurting your bottom line.

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  • Five Key Findings from the ANA’s Report on Sustainable CTV

     POVs   December 1, 2025  

    With these five key findings from the ANA and Scope3’s latest research on sustainable CTV, your media buys will not only become more environmentally friendly but also perform better.

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  • Marketing News Quiz for November 22, 2025

     Marketing News Quiz   November 22, 2025  

    In this week's marketing news quiz: a new survey from Gartner about CMOs, Walmart's latest addition to its holiday campaign, Edelman rolls out a new lab for a certain demographic, and more.

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  • Corona’s Beach Upgrades Empower First-Time Visitors with Disabilities

     Multicultural and Inclusive Marketing Awards   November 21, 2025  

    Corona launched Accessing Paradise to make Canadian beaches more inclusive for people with mobility impairments, combining accessibility upgrades with community engagement and environmental responsibility to expand access to nature.

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  • Johnnie Walker Freshens Its "Keep Walking" Campaign

     Marketing News   November 20, 2025  

    Scotch whisky brand Johnnie Walker on Tuesday announced the return of its 25-plus-year-old "Keep Walking" global campaign. The new iteration includes a 30-second spot featuring various vignettes showing how people "keep" every day — such as "keep playing" and "keep dreaming" — and move forward.

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  • Vanguard Uses Storytelling to Empower Black Financial Journeys

     Multicultural and Inclusive Marketing Awards   November 19, 2025  

    Vanguard built trust with affluent Black investors through a community-driven campaign that sparked honest financial conversations, using storytelling, research, and media partnerships to empower wealth-building dialogue and deepen brand relevance.

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  • ROAD iD Stays in the Same Marketing Lane

     Social Impact   November 17, 2025  

    In 1999, Edward Wimmer IV was a college senior training for a marathon when he was nearly hit by a pickup truck and landed in a roadside ditch — without any proper identification. A few months later he launched ROAD iD, a tags and bracelets company catering to runners, cyclists, and triathletes.

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  • Penguin Random House Used Books and Community to Fight Back Against Bans

     Multicultural and Inclusive Marketing Awards   November 17, 2025  

    Penguin Random House’s “Banned Wagon” campaign turned book censorship into community action by distributing banned books, sparking national engagement, and empowering readers to defend the freedom to read.

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  • Teachers College Community School Drives Educator Retention and Impact

     Multicultural and Inclusive Marketing Awards   November 17, 2025  

    The Schoolys initiative by Teachers College Community School delivered a high-impact recognition program that strengthened staff retention and engagement while generating broad media visibility.

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  • On the Hill and in the States: 2025 Nonprofit Policy Wins, Losses and What’s Next

     Webinar Rewinds   November 17, 2025  

    This webinar is perfect for nonprofit advocates using marketing to drive change and gain support. In just 30 minutes get a rundown of 2025’s key policy shifts — from the USPS postal rate changes impacting direct mail to state privacy laws affecting donor outreach and segmentation.

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  • New Regulations Complicate Online Cause Marketing

     Event Soundbites   November 15, 2025  

    Retailers are adapting to new regulations impacting online cause marketing programs.

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  • Marketing with Integrity, Part 1: Ethical Offers, Audiences, and Inclusion

     Webinar Rewinds   November 13, 2025  

    In part 1 of a two-part ethics webinar series, speakers dove into the newly updated ANA Ethics Code of Marketing Best Practices (Ethics Code), a trusted framework shaped by the ANA Ethics Code Steering Committee to help marketers, advertisers, and fundraisers navigate today’s complex and evolving landscape with integrity and impact.

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  • Insights from the Masters Main Stage

     Leading Edge   November 12, 2025  

    Discover key takeaways from the 2025 ANA Masters of Marketing Conference — from AI-driven transformation and brand fundamentals to creativity, trust, and cultural relevance. Learn how top CMOs and brand leaders are driving growth and staying relevant in a fast-changing landscape.

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  • Amplifying Women at Work, Home, and Beyond

     Event Recaps   November 10, 2025  

    Terrell Maclin, managing partner at iMeLife Marketing Agency, discussed how to inspire bold action that fuels education, leadership, and economic freedom for women everywhere.

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