ROAD iD Stays in the Same Marketing Lane
Nameplate and bracelet company relies on humor to deliver a serious message
In 1999, Edward Wimmer IV was a college senior training for a marathon when he was nearly hit by a pickup truck and landed in a roadside ditch — without any proper identification. A few months later he launched ROAD iD, a tags and bracelets company catering to runners, cyclists, and triathletes.
This Is an ANA Member Exclusive
Access to this item is reserved for ANA members only.
Log in
Already have an account? The industry's best insights and resources await:
No Account?
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
Not a Member?
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
- ANA Client-Side Marketer Tier Members
- Platinum Tier Members
- Gold Tier Members
- Silver Tier Members
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.