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  • Short-Termism Is Killing Your Business and Other Lessons from Season One

     On Scope   December 18, 2025  

    The On Scope team reflects on some of the most valuable lessons shared by guests during the show’s first season, highlighting insights from marketing masters like former Mastercard CMO Raja Rajamannar, Deloitte Digital’s Maggie Gross, eos’s Soyoung Kang, and more.

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  • Five Ways B2B Marketers Can Finally Unlock the Power of Their Data

     POVs   December 17, 2025  

    Recent research shows that B2B brands are lagging behind their B2C counterparts when it comes to leveraging data, significantly hurting their bottom-line success. These five key strategies will ensure your B2B brand is not one of them.

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  • How to Cultivate an Engaging and High-Performing Work Culture

     Leading Edge   December 15, 2025  

    All companies want to foster a culture of high performance, engagement, innovation, and productivity. Accomplishing this, of course, is easier said than done – especially in a rapidly evolving world where needs and wants change as culture changes – and as technology alters how we work and interact.

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  • From Chaos to Cohesion: Labcorp’s Roadmap for Scalable Alignment

     Event Recaps   December 15, 2025  

    Labcorp leveraged brand strategy principles to align marketing and sales, creating a field activation model that improved sales readiness, accelerated growth, and delivered consistent messaging across complex B2B environments.

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  • Why Are Brands Repeating Past Programmatic Mistakes with AI | On Scope

     Podcast Clips   December 14, 2025  

    Caitlin Blewett, CMO at Genpact, shares her thoughts on why many marketing leaders, who witnessed firsthand the perils of jumping too far too fast during the programmatic boom, are now doing the same exact thing with AI implementation.

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  • How to Convince Leadership to Pump the Brakes on AI Adoption | On Scope

     Podcast Clips   December 14, 2025  

    On the On Scope podcast, Caitlin Blewett, CMO at Genpact, gives some tips for how marketers might convince leaders of the need to slow down a bit with AI adoption and implementation, pulling from her own experiences working in an environment that prioritizes speed to market.

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  • Flock’s Blueprint for AI-Driven Agency Compensation

     Event Recaps   December 10, 2025  

    Flock Associates outlined how AI and automation are reshaping agency compensation, driving a shift from time-based models to asset and outcome-based pricing, with transparency and performance metrics at the core.

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  • 10 Tips for Building a Successful Creative Resourcing Model

    Leading Edge   December 9, 2025  

    Here are 10 ways to ensure your resourcing model positions your in-house team for real and lasting impact.

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  • Find and Keep Great Marketing Talent Using AI-Powered Resources

     Webinar Rewinds   December 5, 2025  

    In this webinar, gain insights into the evolving business of talent acquisition, workforce development, and human resources as AI is rapidly changing the professional ecosystem. Learn from industry experts about innovative hiring strategies, talent retention techniques, and emerging trends that are reshaping how organizations attract, develop, and nurture top talent.

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  • Advertising Agencies & AI (Artificial Intelligence)

     ASK Answers   December 4, 2025  

    How are ad agencies using AI, and how is that affecting brand-agency relationships?

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  • B2B Sales and Marketing Alignment

     ASK Answers   December 4, 2025  

    How can I align my marketing and sales departments to improve leads and revenue?

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  • AWS, UpperRight, and Gradial Discuss Using Agentic Platforms for Content Supply Chains

     Event Recaps   December 2, 2025  

    During a session at a November 2025 ANA One-Day conference, UpperRight, AWS, and Gradial discussed uses of agentic platforms within the content supply chain.

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  • 10 Hard Truths Every CMO Must Confront to Lead Fearlessly

     Knowledge Partners   December 2, 2025  

    Agency Mania discusses hard truths every CMO must confront to lead fearlessly and turn partnership into performance.

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  • Three Traits of Effective Modern Leadership

     POVs   December 1, 2025  

    Modern leadership is changing and if those in charge at your organization don’t get on board, your business will almost definitely be left behind.

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  • How Delta Dental Built an Award-Winning Creative Team

     Event Recaps   November 25, 2025  

    Delta Dental shared how its in-house creative team transformed from a fragmented, low-impact function into a high-performing, award-winning agency. The journey emphasizes strategic clarity, operational rigor, and a culture built for creativity and measurable business impact.

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  • Signals from the Stage

     Research Reports   November 25, 2025  

    A survey from the 2025 ANA Masters of Marketing Conference by the ANA and The Harris Poll compares “marketer perception” and “public reality” side by side, a unique dual-lens approach that reveals where industry intuition aligns (or diverges) from consumer truth.

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  • How ServiceNow Redefines Agency Partnerships

     Event Recaps   November 23, 2025  

    ServiceNow’s in-house leader shares how creative teams can scale without sacrificing quality, leveraging operational rigor, AI adoption, and hybrid partnerships to meet rising demands for speed, efficiency, and measurable impact.

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  • You Need to Know These MarTech Red Flags | On Scope

     Podcast Clips   November 22, 2025  

    Danilo Tauro, a senior advisor at McKinsey & Co. and managing partner at VC firm CartographAI, shared what he believes are the biggest red flags marketers need to look out for when evaluating potential tech tools or platforms.

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  • Two Questions You Need to Ask About MarTech Solutions | On Scope

     Podcast Clips   November 22, 2025  

    Whether you’re reviewing a new tech tool or a new platform, there are two questions you always need to ask your potential partner. Find out what they are with this clip from tech expert and venture capitalist Danilo Tauro.

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  • Three Ways You Can Be a Better Partner to Tech Partners | On Scope

     Podcast Clips   November 22, 2025  

    From hard skills to soft, Danilo Tauro, a senior advisor at McKinsey & Co. and a managing partner at VC firm CartographAI, gave his advice for how marketers can be a better partner to their tech solution providers, sharing three tips you need to know.

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