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Search returned: 1163 document(s).
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ABX x SeeHer Report Links Updated Male Roles to Stronger Female Representation
Knowledge Partners December 16, 2025SeeHer and ABX reveal how outdated male portrayals undermine female representation and ad effectiveness. This report offers GEM®-based strategies to modernize character roles, elevate authenticity, and drive stronger brand resonance and ROI.
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SeeHer and Ipsos Deliver Actionable Insights for Elevating Women’s Representation in Ads
Knowledge Partners December 16, 2025Ipsos and SeeHer reveal how authentic, multidimensional portrayals of women in advertising drive measurable growth, expose industry gaps, and offer a category-by-category playbook to align representation with business outcomes.
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Ipsos and SeeHer Report Reveals Authentic Female Portrayals Drive Measurable Brand Growth
Knowledge Partners December 16, 2025Ipsos and SeeHer’s 2025 Strive for More 2.0 report reveals authentic portrayals of women in advertising drive growth, exposes industry gaps, and delivers actionable insights for marketers to align representation with measurable outcomes.
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ABX and SeeHer Report: Super Bowl Ads Miss ROI by Ignoring Female Fans
Knowledge Partners December 16, 2025SeeHer and ABX share insights from their report 2025 Super Bowl Ads Fumble Again, highlighting how brands overlook female fans and how inclusive, authentic storytelling can drive ROI and growth.
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Marketing Measurement Glossary
Knowledge Partners December 3, 2025The Marketing Measurement Glossary explains essential marketing metrics and concepts — including attribution, analytics, and brand valuation — for clear, accurate data interpretation.
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What the Disney and YouTube TV Dispute Revealed About Live Sports Streaming Behavior
Knowledge Partners December 3, 2025The Disney–YouTube TV blackout revealed that sports fans are loyal to content, not platforms, and that programmatic strategies must adapt quickly to shifting streaming behaviors.
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10 Hard Truths Every CMO Must Confront to Lead Fearlessly
Knowledge Partners December 2, 2025Agency Mania discusses hard truths every CMO must confront to lead fearlessly and turn partnership into performance.
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Three Key Industry Shifts Redefining the Future of Client-Agency Partnerships
Knowledge Partners November 19, 2025Agency Mania explored three seismic shifts redefining client–agency partnerships: AI-driven collaboration, performance-based compensation, and holistic partnership intelligence and how these shifts are transforming creativity, accountability, and value creation into strategic growth engines for modern marketing ecosystems.
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Benchmarking, Reinvented
Knowledge Partners November 14, 2025Bruno Gralpois of Agency Mania Solutions offers advice for how to use benchmarking in negotiating agency compensation, as well as the risks of relying on it too much.
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ECI Media Management’s Top 10 Insights into Retail Media As It Reaches Maturity
Knowledge Partners November 6, 2025ECI Media Management outlines 10 strategic imperatives for retail media investment, emphasizing omnichannel integration, data ownership, measurement standards, and transparency to maximize media value as the channel matures.
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State of Social 2025
Knowledge Partners November 4, 2025BarkleyOKRP’s report examines the challenges brands face in 2025, what it truly means to stand out across legacy social networks and emerging spaces, and what it takes to cut through a noisy feed that scrolls endlessly.
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Measuring Marketing Capability Impact Report
Knowledge Partners October 14, 2025An initiative by the WFA Marketing Capability Forum and Oxford sought to identify and define the best and next practices in measuring marketing capability and codify practical learnings for capability leaders to embrace.
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The Future Shopper, Ninth Edition
Knowledge Partners October 2, 2025VML shares the results of a wide-ranging consumer survey, covering topics such as shoppers’ spending habits, adoption of technology, use of brick-and-mortar locations, and more.
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Fame, Feeling, and Furry Friends: Why Animals are One of Advertising’s Best Sidekicks
Knowledge Partners September 25, 2025System1 discusses why brands turn to our four-legged, feathered, and even scaly companions to tug on heartstrings and wallets.
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Top 10 Updates: 2025 SAG-AFTRA Commercials Contract
Knowledge Partners September 24, 2025DLA Piper’s Stacy Marcus breaks down the top ten updates from the new 2025 SAG-AFTRA Commercials Contract, including digital use, AI, editing rights, and more.
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The Top 15 Agencies in the World by 2024 Revenue
Knowledge Partners September 24, 2025Agency Mania Solutions provides a visual overview of the top advertising agencies across the globe by annual revenues.
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Adstra’s Subscription Blueprint: Unlocking Growth Through Identity, Retention, and LTV
Knowledge Partners September 17, 2025Adstra outlines a strategic framework for subscription success, emphasizing acquisition, retention, and lifetime value. Through identity resolution and predictive analytics, marketers can drive growth, reduce churn, and maximize long-term customer relationships.
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CTV's Share of TV Consumption, 2025
Money Slides September 8, 2025IRIS.TV and Upwave share Nielsen data that quantifies CTV’s share of TV viewership relative to broadcast and cable TV.
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Marketers’ Uses of AI in 2025, by the Numbers
Money Slides September 3, 2025The ANA shares survey findings from its “Impact Pulse” report that illuminate the popularity of different AI use cases among marketers.
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ROI by Media Channel, 2025
Money Slides September 2, 2025The ANA shares findings from its “Impact Pulse” report that quantify the average ROI of various marketing channels, including direct mail, email, paid search, social media, and digital display advertising.
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