Search Marketing Knowledge Center | ANA

Search Results for All Content (access may be restricted)

Search returned: 4605 document(s).

Result display is limited to 1000 documents. Continue to refine your search.

  • Instagram Launches Reels App for TV

     Marketing News   December 17, 2025  

    Instagram wants to give TikTok and YouTube a run for their money. The Meta-owned social site on Tuesday said it is launching its Instagram for TV app in the U.S., via Amazon Fire TV streaming devices, enabling users to watch Instagram Reels videos produced by Instagram users on bigger screens. The move comes three months after Instagram rolled out a dedicated iPad app.

    view

  • mio’s Twitch Takeover: A Zero-Media Campaign That Won Big

     Leading Edge   December 17, 2025  

    mio’s award-winning Twitch campaign hijacked native platform behaviors to drive organic engagement, energizing streamers and audiences through real-time interactions — all without spending a dollar on media.

    view

  • Report: TikTok Outpaces Instagram and Facebook Engagement

     Leading Edge   December 16, 2025  

    Social Insider’s 2025 Social Media Benchmarks report provides a comprehensive analysis of engagement metrics, audience behaviors, and strategic recommendations across TikTok, Instagram, Facebook, and X.

    view

  • What This Year’s Annual Super Poll Revealed

     Leading Edge   December 16, 2025  

    For the fourth year in a row, Platinum Rye Entertainment (PRE) conducted an annual survey of viewers’ habits and practices for Big Game Ads.

    view

  • ABX and SeeHer Report: Super Bowl Ads Miss ROI by Ignoring Female Fans

     Knowledge Partners   December 16, 2025  

    SeeHer and ABX share insights from their report 2025 Super Bowl Ads Fumble Again, highlighting how brands overlook female fans and how inclusive, authentic storytelling can drive ROI and growth.

    view

  • Pinterest to Acquire tvScientific

     Marketing News   December 15, 2025  

    Pinterest on December 11 announced that it is acquiring tvScientific, a connected TV performance advertising platform. Pinterest will combine its audience signals with the platform, enabling brands to deliver more personalized ads and measure how TV boosts the outcomes of their performance marketing campaigns.

    view

  • Tips for a Successful B2B Influencer Brand Trip

     Event Recaps   December 15, 2025  

    During a session at a December 3, 2025 ANA Members-Only Conference, Mikaela Maloney, senior manager, content and communications at IDEAL Industries, explained how to make an influencer brand trip successful in B2B marketing, despite having a niche audience and limited budget.

    view

  • Are These Brand-Celebrity Pairings a Match Made in Heaven? | On Scope

     Podcast Clips   December 14, 2025  

    In what might become a regular game on the On Scope podcast, host Mike Berberich and show producer Ryan Dinger discuss which brands should consider partnering with celebrities like Tyler The Creator, Sabrina Carpenter, and Tracy Morgan.

    view

  • Three GEO Tips to Future Proof Your Search Strategy

     POVs   December 14, 2025  

    The rules of discoverability are shifting — again. And if your brand wants to stay relevant in the new AI-dominated world of search, it’s time to optimize for the engine behind the engine. Get started with these three best practices.

    view

  • Marketing News Quiz for December 13, 2025

     Marketing News Quiz   December 13, 2025  

    In this week's marketing news quiz: Subway revives its 20-year-old loyalty program, Dove suits up for the Super Bowl, a new campaign from P&G brand Native, and more.

    view

  • Procter & Gamble's Native Preps First Branded Feature-Length 'Microsoap'

     Marketing News   December 12, 2025  

    Procter & Gamble's Native on Wednesday announced that it is launching what it calls the first branded feature-length "microsoap" in the U.S. The marketing effort hitches the personal care brand to the rise of so-called "microdramas," or "verticals" that are filmed in portrait orientation and are designed to be viewed on cellphones.

    view

  • The Case for a Dedicated YouTube Budget

     Leading Edge   December 12, 2025  

    John Cobb, EVP general manager at Cadent VuePlanner, discusses why all marketers should have a budget for YouTube.

    view

  • What Holiday Movies Teach You About Marketing — Without Trying

     Leading Edge   December 12, 2025  

    Holiday movies aren’t business textbooks. They’re glossy, snow-drenched, and awash in manufactured feeling. But look past the bells and whistles, and you'll notice how often these chestnuts roast on the same fire: commerce. Somebody's chasing a bonus, a rating, a product launch, and a family moment that's been packaged like a Q4 campaign. When the chase turns sour, the movie accidentally tells the truth about what makes people stay. Here are five lessons from seven tinsel-laden Tinseltown classics that still work in July.

    view

  • How to Advertise with More Character

     Trends and Technology   December 12, 2025  

    Zoe Oz, CMO at Bilt, talks about how the financial services brand's new sitcom, Roomies, has been critical to the four-year-old company's effort to create an emotional bond with customers, and how building that relationship is at the core of its marketing strategy.

    view

  • Zoom Homes in on Comedy for New Brand Campaign

     Marketing News   December 11, 2025  

    Zoom on Wednesday announced the launch of its "Zoom Ahead" campaign that kicks off on New Year's Eve during the U.S. College Football Playoffs. Starring comedian and SNL cast member Bowen Yang, the spot was developed by SNL colleague Colin Jost's No Notes Productions and satirizes irksome video technology while encouraging users to take a stand for the platform they actually want.

    view

  • A Marketer’s Guide to Practical AI Implementation with Caitlin Blewett

     On Scope   December 11, 2025  

    Genpact CMO Caitlin Blewett shares real world examples of how her team thoughtfully implements AI, how brands can maintain differentiation in AI’s growing “sea of sameness,” and how you can convince leaders caught up in the hype cycle to pump the brakes and be more strategic about AI rollouts.

    view

  • How Trust Drives B2B Influencer Marketing Partnerships

     Conference Session Videos   December 11, 2025  

    In this video, Theresa Caragol, founder of AchieveUnite and author of Partnering for Success, revealed a proven framework for turning strategic alliances into measurable influencer impact. She showed how to identify the right collaborators, cultivate long-term relationships, and harness community influence across platforms from LinkedIn to niche forums.

    view

  • How Kyndryl Built a Dynamic Digital Media Platform

     Conference Session Videos   December 11, 2025  

    Kyndryl recently launched The Kyndryl Institute, a dynamic digital media platform designed to spark public dialogue and elevate thought leadership. In this video, marketing leaders Ken Robertson and Lisa Kay Davis shared how the initiative was built and how it thrives through client co-creation and a partner-agnostic ecosystem.

    view

  • Rethinking Influencer Strategies in B2B Marketing

     Conference Session Videos   December 11, 2025  

    When it comes to B2B marketing, the rules of engagement are changing — and so are the players. In this video, Cameo for Business revealed how brands are rethinking influencer strategy to reach decision-makers in unexpected, highly personalized ways.

    view

  • How a B2B Influencer Brand Trip Drove Unprecedented Demand

     Conference Session Videos   December 11, 2025  

    B2B company IDEAL Electrical had the tall task of creating brand awareness and purchase interest in an unparalleled year of innovation. In this video, learn how the marketing team concepted an influencer brand trip and corresponding content plan to help drive buzz around new product launches.

    view

1234567 >>  Last (50)